Interactive Advertising Bureau
12 July 2016

Criteo and La Redoute: Criteo Dynamic Retargeting with Facebook

Criteo Dynamic Retargeting helped La Redoute unlock a new sales stream and convert new customers across Facebook’s desktop and mobile properties.

By adding Facebook Dynamic Ads to its existing Criteo Dynamic Retargeting campaigns, La Redoute converted +10% more customers at about half the cost of sale. Criteo’s tight integration with Facebook Dynamic Ads and ability to capture purchase intent across the entire shopping journey enabled La Redoute to reach new customers across Facebook properties when they were most likely to convert, generating 28% incremental sales from new product discovery at 18% lower cost per order

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