Interactive Advertising Bureau
21 June 2016

comScore report: Video serves a Social Media ace for Roland-Garros content

The summer brings a series of major international sporting events to France, starting with the tennis French open at Roland-Garros. With millions of people around the world watching, discussing and sharing their passion for this Grand Slam, Social Media provided the perfect platform for instant reaction to the tournament. The learnings from user engagement with Roland-Garros deliver some clear lessons for other sporting events, but also for brands and advertisers to increase engagement and optimize strategy.


Read more about the key findings of this insight piece on the comScore website.

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