At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably comScore as the winner of the Research and Data Innovation category with their research project: Project Footprint - Exploring Consumers’ Online & Offline Behaviours.
The new research study from comScore and their partners aims to quantify the correlation between what people read and their subsequent online behaviour, offline conversations and purchases to holistically understand the impact of advertising
To browse through the research, check the slideshare or download the document below!
