An ad must have the opportunity to be seen in order to have the opportunity to make an impact, which makes viewability a critical component of campaign delivery. Daily alerting and access to metrics that identify opportunities for improvement are essential to make sure ads have the best chance to be seen by target audiences.
This case study explores how an Auto Manufacturer and its agency used comScore validated Campaign Essentials™ (vCE®) to optimise viewability in-flight, resulting in an 86% increase in viewability for a key publisher partner.
