Champion of the Fans

HERE.

Description

Where Sporting Telenet used to be a set of TV-stations, it has now evolved into a full-blown football channel. To make supporters subscribe to the paid channel for a whole year, we tapped into their need of always being up to date…

Results

It was FC Bruges that won the title & showed off their blue&black scarf of 186m! The Jan Breydel stadium went mad with high media coverage as outcome. We scored 25.000 fans, 50.000 votes & over 150.000 visits. This lead to 1.000 new subscriptions to the paid channel. No less than 75% of the entire sales objective for the coming year was already realized at the end of the previous season.

Making of

It was FC Bruges that won the title & showed off their blue&black scarf of 186m! The Jan Breydel stadium went mad with high media coverage as outcome. We scored 25.000 fans, 50.000 votes & over 150.000 visits. This lead to 1.000 new subscriptions to the paid channel. No less than 75% of the entire sales objective for the coming year was already realized at the end of the previous season.