Brussels, Belgium, 24th May 2023 - IAB Europe, the leading association for the digital advertising and marketing industry, is thrilled to announce the winners of its highly anticipated 2023 MIXX Awards Europe, Research Awards, and Outstanding Contribution Award. This year's award competitions once again showcased the very best of digital advertising from across Europe, recognising outstanding campaigns, innovative research, and remarkable contributions to the industry.
The rigorous judging process involved a panel of esteemed experts from international organisations such as Bloomberg Media, Visa, Publicis Groupe, TikTok, The Good Loop, PHD, Samsung Ads, Freewheel and DoubleVerify, across more than ten European countries..
Under the leadership of Eddie Adedji, Global Trading & Investment Lead PMX Investment Managing Partner at Publicis, the MIXX Awards Europe Jury spent many hours meticulously assessing the campaigns, evaluating their creativity, effectiveness, and overall impact. This year, the jury evaluated the new Outstanding Contribution Award, recognising a team or individual who has made exceptional contributions to the digital advertising industry over the past 12 months. Meanwhile, the Research Awards Jury, led by Kristanne Roberts, Product Management Director at Kantar Marketplace, delved into the realm of innovative research projects that push the boundaries of digital marketing insights.
The winners were unveiled and celebrated at the Gala Awards Dinner held during IAB Europe's flagship annual event, 'Interact,' in Madrid.
This year's award recipients showcased outstanding achievements, demonstrating excellence in digital advertising and contributing to the advancement of the industry. Their innovative campaigns, cutting-edge research, and notable contributions have set new benchmarks and inspire others within the ecosystem.
The winning campaigns and projects will become a part of a new Hall of Fame on IAB Europe’s website which will be unveiled in June.
MIXX Awards Europe 2023 Winners
Brand Advertising Campaign
GOLD
HORNBACH - Letter Theft by MEDIAPLUS GERMANY
SILVER
#HairHasNoGender by Pantene by Publicis Groupe / Starcom Greece
BRONZE
HORNBACH - Garden on the run by MEDIAPLUS GERMANY
Branded Content
GOLD
HORNBACH - Letter Theft by MEDIAPLUS GERMANY
SILVER
Samsung #22EpicNights by Cheil Centrade
BRONZE
ZDF - The Terra X Elevator Quiz by MEDIAPLUS GERMANY
BRONZE
WHOOPing Ireland into Shape by Spark Foundry
BRONZE
HORNBACH - Garden on the run by MEDIAPLUS GERMANY
Campaign Effectiveness
GOLD
Bookvertising by Saatchi Creative Hub Bucharest
SILVER
Newton Action Alliance / #NotComingHome by MEDIAPLUS GERMANY | SERVICEPLAN
BRONZE
WHOOPing Ireland into Shape by Spark Foundry
Connected TV Advertising
BRONZE
Grundig Eco-Anxiety Campaign by Arcelik A.S. & Ingage Media & The Or
Digital Audio Advertising
Taking Action with Voice Technology for MSC Cruises by Xaxis & Say It Now
Digital OOH
BRONZE
The Neverending Chase by Havas Media & Havas Italy
Direct Response/Lead Generation Campaign
GOLD
Drive Yourself Healthy by Sanofi, PHD Poland, Publicis Groupe
BRONZE
Playing with the Snake by Havas Play
BRONZE
Audi Attention Optimization for Performance by EssenceMediacom
Ecommerce
BRONZE
From Worrying to Peaking at the End by Fingerspitz
BRONZE
Ice Cream Now by Unilever & Mindshare Poland
Effective Use of Data
BRONZE
Warsteiner - Thirst for Data by MEDIAPLUS GERMANY
BRONZE
meridol Turkey - Co-Pilot beat human intelligence! by Wavemaker Turkey & GroupM Turkey
BRONZE
Ice Cream Now by Unilever & Mindshare Poland
In-Gaming
GOLD
Adopt a Mod byHavas Play
SILVER
Grand Job Experience by v8 & Kaufland Romania
BRONZE
Privacy Protectors by Twitch & WhatsApp
BRONZE
ING City in ROBLOX by GONG & ING
Influencer Marketing
GOLD
Grand Job Experience by v8 & Kaufland Romania
SILVER
Xbox – Equality Controller by Mediaplus Germany
BRONZE
Domino's Effect by Arena Media Spain
Integrated Advertising
GOLD
Drive Yourself Healthy by Sanofi, PHD Poland, Publicis Groupe
BRONZE
#HairHasNoGender by Pantene by Publicis Groupe / Starcom Greece
BRONZE
ZDF - The Terra X Elevator Quiz by MEDIAPLUS GERMANY
Non-Profit/Corporate Social Responsibility
GOLD
Newton Action Alliance / #NotComingHome by MEDIAPLUS GERMANY | SERVICEPLAN
SILVER
The Bear Right Tax Initiative by TheNEW
SILVER
Vodafone - Every 11 Minutes by VMLY&R Istanbul
Product Innovation
SILVER
Grand Job Experience by v8 & Kaufland Romania
SILVER
NAverse by Havas Play
BRONZE
Grand Single Origin by Pom Pom Communications
BRONZE
Visibility for real by Xaxis Sweden Toyota, GroupM Nexus (Xaxis The&Partnership, Acceleration) and Tobii
Retail Media
SILVER
Vodafone Metaverse Store by VMLY&R Istanbul
Search Advertising
BRONZE
Revolutionizing Search Strategy: Samsung Smart TVs' Revenue Boost by Starcom Romania
BRONZE
Fingerspitz & Cortina – Brand term advertising on Google... do or don't? By Fingerspitz
Social Media
GOLD
HORNBACH - Letter Theft by MEDIAPLUS GERMANY
GOLD
Bookvertising by Saatchi Creative Hub Bucharest
SILVER
Newton Action Alliance / #NotComingHome by MEDIAPLUS GERMANY | SERVICEPLAN
BRONZE
On Romanian's Mother Tongue by v8 & Kaufland Romania
BRONZE
Yuki Saaki by Saatchi Creative Hub Bucharest
Sustainability Campaign
SILVER
Irish Life Responsible Pensions by Zenith, part of Core
SILVER
IKEA - naturally sustainable! by EssenceMediacom
BRONZE
Aqua Allegoria October 2022 by Guerlain & IMPACT+
Video Advertising
SILVER
HORNBACH - Garden on the run by MEDIAPLUS GERMANY
SILVER
The Bear Right Tax Initiative by TheNEW
BRONZE
April 23rd Children's Day 5G Technology by VMLY&R Istanbul
Virtual and Augmented Reality or other new technologies
GOLD
NAverse by Havas Play
GRAND PRIX
HORNBACH - Letter Theft by MEDIAPLUS GERMANY
Outstanding Contribution to the Digital Advertising Industry 2023 Award Winners
WINNER
Laura Wade
Global Head of Sustainability Strategy atEssenceMediacom
RUNNER UP
David Bauckmann, CTO at Impression Media
IAB Europe Research Awards 2023 Winners
Sustainability Measurement
HIGHLY COMMENDED
Advanced tech solution to reduce digital advertising environmental impact by IMPACT+
Audience Measurement
HIGHLY COMMENDED
Total Video Audience by Nielsen
Brand Advertising Effectiveness
HIGHLY COMMENDED
‘The impact of live optimisations on improving attention metrics and outcomes for Heinz Zero’ by Teads
HIGHLY COMMENDED
Capitalising on inspiration: Unlocking a ski resort’s potential through emotional understanding by Wunderman Thompson
Consumer Attitudes and Behaviour
WINNER
Your Online Voices: Your Voice, Your Choice by EDAA
HIGHLY COMMENDED
Kantar’s Media Reactions 2022: Which ad platforms do people prefer? By Kantar
Cross-Media Measurement
WINNER
Qreach; our brand new KPI that minimizes contact pollution and optimizes towards impactful reach by Wavemaker/GroupM
HIGHLY COMMENDED
Total Video Audience by Nielsen
Data Effectiveness
HIGHLY COMMENDED
Samsung Ads Enhanced Addressable CTV Targeting by Kantar Media
Digital Advertising and Marketing Industry Insights
WINNER
ISBA & PwC Programmatic Study II by PwC
HIGHLY COMMENDED
Collaborating with 41 parties provides the entire industry with crucial insights about awareness impact by
GroupM
Research Innovation
WINNER
ISBA & PwC Programmatic Study II by PwC
HIGHLY COMMENDED
‘The impact of live optimisations on improving attention metrics and outcomes for Heinz Zero’ by
Teads
HIGHLY COMMENDED
PHD Viewermatch byPHD UK
For more information about the award winners and to learn about upcoming IAB Europe events and initiatives, please visit www.stg-iabeurope-iabeuropeold.kinsta.cloud.