This week we kicked off our brand new Trust and Transparency series and what a week it has been so far!
From a 101 deep dive into data transparency that focused on how it works and who benefits from it to an exploration of the socio-economic and cultural value of targeted advertising in Europe. It's been a fantastic start to the series with lots more exciting things to come, as we discuss all things trust and transparency across the month of September.
We hope you've been able to join us but if not, fear not, as below you can find an overview of each of the sessions we've covered so far and the links to the on-demand recordings.
Data Transparency: How it Works and Who Really Benefits
To kick off IAB Europe’s series of events on Trust and Transparency, this session provided a 101 overview on how personal data should be obtained and stored in relation to European data and protection regulation. To truly understand how personalised advertising works and the benefits it brings to people and publishers, it's one not to be missed.
This session was led by Andrew Hayward-Wright, Partnerships Director, SeenThis and Programmatic Advisor for IAB Europe who was joined by:
The Wider Socio-Economic and Culutal Value of Targeted Advertising in Europe
In this session, IAB Europe's Chief Economist, Daniel Knapp presented the key findings from our hot off the press study that systematically explores the wider socio-cultural value of targeted advertising, and how it contributes to the specific make-up of Europe’s economy. He then moderated a stimulating debate about how targeted advertising can be used for good to continue delivering value with the following experts: