Interactive Advertising Bureau
20 November 2014

BVDW, IAB Austria and IAB Switzerland – DACH Study 2014 - Digital usage trends in Germany, Austria and Switzerland

The BVDW, IAB Austria and IAB Switzerland study on Internet use in the DACH region was undertaken in May and June 2014. The study included the measurement of socio-demographics, media consumption, digital commerce as well as the evaluation of the online presence of brands and interaction with brands on the Internet.
European markets covered: Austria, Germany and Switzerland

Get the slides here.

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