Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General Assembly meeting, after the annual report and internal audit report presentations, the management, audit and disciplinary boards to work in the new term were elected.

Ayşen Akalın was elected as the Chairman of the Board of Directors at the first Board of Directors meeting held after the General Assembly meeting. Speaking at the General Assembly, IAB 2021-2022, Chairman of the Board, Ayşen Akalın said, “This year, when we will celebrate the 10th anniversary of the IAB Turkey, I took over the flag from a strong team. With the same responsibility and excitement, we will see the healthy and sustainable growth of the digital advertising ecosystem as our primary goal in the new period ”.

The Focus Issues in the 10th Year of the IAB will be Brand Security, Ad Fraud, The Effects of Advertising on the Economy and The Direct Brand Economy

Ayşen Akalın, mentioning about the Digital Marketing Communication Platform, which they recently established as four industry associations together with IAB (Interactive Advertising Association), RVD (Advertisers Association), RD (Advertisers Association) and MMA (Mobile Marketing Association), She stated that IAB will have more brand security and brand fraud issues on the agenda, and that they will work for the responsible and safe development of digital advertising.

The distribution of roles in the IAB Board of Directors was as follows:

Principal members of the board

  • Chair – Advertisers Association – Aysen Akalin
  • Vice Chairs –    Sahibinden Info Tech Marketing – Burak Ertas
  • Advertising Association – Cüneyt Turgut Devrim
  • General Secretary – Genart Mmedia – Cemal Burak Yılmaz
  • Comptroller -Dogus Media Group – Yakup Erdogan
  • Akbank – Murat Gollu
  • Carat Media and Communication Services – Leyla Akcan
  • Ciner Media Group – Dr. Mahmut Kursun
  • Estetik Media Group – Reha Basogul
  • Google   – Yesim Oztekin
  • Hürriyet newspaper  – Erhan Acar
  • Hype – Sarper Danis
  • Logaritma Internet ve Info Tech – Ekin İlyasoğlu Muslu
  • Mindshare – Kadriye Neslihan Olcay
  • Netcom Media – Zeynep Taptik Bilgen
  • Optimum Media Direction – Atakan Demirci
  • Turkuvaz Media Group – Aslihan Albayrak
  • Unilever – Leyal Eskin Yilmaz
  • Vodafone – Ayşe Ketenci
  • Vog – Cenk Gumuscuoglu

Substitude members of the board

  • Maksimum Communication Services. – Ilkan Gokyilmaz
  • Tooplay Internet Advertising Services – Baris Dogan
  • T Media – Rahsan An
  • Karnaval Media – Ezgi Kasapoglu
  • Onedio IT SW Media Tech – Aytek Açık
  • Arcelik – Metin Cerasi
  • L’oreal – Sinem Sandıkçı
  • Universal Mccann – Taylan Koru
  • Ingage Media – Pinar Tursun Ercan
  • Sparkle Media – Emel Rima Erdemir

Principal members of the Audit Board

  • Yildiz Holding – Zeynep Verda Duysak
  • EVA – Ekin Özçiçekçiler
  • Admatic Media -Savas Yilmazer

Substitude members of the Audit Board

  • Turkcell – Aslıhan Ahiskal
  • TTBOOM – Tevfik Bulent Ongun
  • Fox – Evren Unal

Principal members of the Discipline Board

  • Demiroren – Kamil Nurettin Ornek
  • Yapı Kredi – Ozge Bakircali
  • EVA – Ekin Ozcicekciler

Substitude members of the Discipline Board

  • Krea – Banu Celikkaya
  • Yildiz Holding – Zeynep Verda Duysak
  • Performix – Ozberk Olcer

 

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