It’s Our First Virtual CTV Event Next Week! Have You Registered?
Have you registered for IAB Europe’s Virtual CTV Event on 6th October?
Thanks to our event partners Magnite and OneTrust, it’s free to attend so reserve your place here
Following the release of IAB Europe’s Buyer’s Guide to CTV, this virtual event will be a series of panel discussions and market deep dives to explore this emerging and exciting digital advertising channel. With such a fragmented CTV landscape across Europe, this is a must-attend event to truly understand the opportunities and challenges of the ecosystem.
We will be kicking off the event with a deep dive into the CTV market from our Chief Economist Daniel Knapp!
Panel 1- The Connected TV Landscape and Opportunity in Europe – Based on Daniel’s presentation – According to the latest IAB Europe Attitudes to Digital Video Advertising survey, addressable and connected TV are earmarked as key drivers for the future of video advertising investment. But what does the landscape look like in Europe and how can stakeholders tap into the opportunity? Join Google, Rakuten Advertising, SpotX, Magnite, IponWeb and PubMatic.
Panel 2 – Connected TV in practice – viewership and scale [panel and audience Q&A] – How can you plan and execute a CTV campaign effectively that reaches the right people at scale? Who is watching CTV and how is it best to reach them? What are the challenges that have to be overcome, especially planning pan-european campaigns? This panel of CTV experts will explore all of these questions and more! Join them to truly learn how to scale CTV across Europe. Join Viznet, Publicis Media, Xandr and FreeWheel.
Panel 3 – Connected TV in practice – targeting and measurement – The CTV Landscape is a fragmented one. Hence measuring and tracking data can be somewhat problematic. So how do you accurately measure CTV ads in terms of effectiveness? What are the key metrics that should be used? This panel of measurement experts will share their guidance and best practice on CTV measurement and campaign performance. Join MediaMath, IAS, Oracle, DoubleVerify, ComScore and Kantar.
Panel 4 – Privacy focused CTV (GDPR / TCF / Post Third Party Cookie Solutions – How do you balance opportunity and responsibility in CTV? This panel of privacy experts will discuss the latest regulatory changes and how they apply to CTV. They will look at what the demise of the third-party cookie will mean for CTV and how the Transparency & Consent Framework (TCF) works for the CTV industry. Join IAB Europe, IAB Tech Lab, OneTrust and Index Exchange.
As always, this is a live event! So join hundreds of industry peers from across Europe to connect on CTV!