MIXX Awards Europe Winners 2019 – Turn Your Searches Into Trees (Hype)
Turn Your Searches Into Trees
Awards: Search Advertising (Gold)
Hype and Turkish search engine, Yaani, designed a campaign that turned search queries into trees. They wanted to increase the use of Yaani as a search engine while making Turkish citizens’ lives better. To do that, Hype designed a campaign where the promise was to plant 1 tree for each 100 searches conducted on Yaani.