55 and Ferrero: Validating on-target delivery with people-based marketing.

Digital agency 55 recently managed a French campaign for its client Ferrero to promote Tic Tac candy as part of a larger tie-in with the animated, global box-office hit “Minions.” 55 implemented Atlas as a measurement tool to gauge the campaign’s success in reaching its primary target audience. Ferrero is a well-known Italian confectionery company and the third largest chocolatier in the world.

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