We are delighted to announce the shortlist of finalists for our prestigious MIXX Awards Europe and IAB Europe Research Awards. The annual award competitions showcase the very best of digital advertising from across Europe and the winners will be published on 3rd June during our Interact Online event.
Celebrating and sharing the very latest innovations in digital advertising research and campaign development is a key IAB Europe objective and we would like to thank everyone who took the time to enter.
Thank you to our jury of experts from across the digital advertising and research industry who dedicated hours of their time to reviewing and discussing all entries.
MIXX AWARDS EUROPE SHORTLIST
Brand Advertising
Campaign: #nudoarluni
Media Agency: The Onion Media
Advertiser: 5 to go
Watch the video
Campaign: A-Class Sedan Celebrations
Creative Agency: Publicis Emil Turkey
Advertiser: Mercedes-Benz Turkey
Watch the video
Campaign: Building Memories
Media Agency: Socialab
Advertiser: LEGO
Watch the video
Branded Content
Campaign: "Jak TO Robić?" / "How to do IT?"
Media Agency: Abstra
Advertiser: Durex / Reckitt Benckiser
Video: https://www.youtube.com/watch?v=znDYTQlQMFc&feature=youtu.be
Campaign: #nudoarluni
Media Agency: The Onion Media
Advertiser: 5 to go
Watch the video
Campaign: FIX HELLAS - GAZZETTA FOOD BALL
Media Agency: UM
Advertiser: FIX - Olympic Brewery
Watch the video
Campaign: OLX for International Women's Day
Media Agency: 180heartbeats + JUNG v MATT
Advertiser: OLX Poland
Watch the video
Campaign: Exclusive Club for Night Owls
Media Agency: Hype
Advertiser: Turkcell
Watch the video
Campaign Effectiveness
Campaign: Come back to Bulgaria
Media Agency: proof.
Advertiser: TELUS International Europe
Watch the video
Campaign: "Coke Energy - This Energy is For You
Media Agency: CARAT MEDIA TURKEY
Advertiser: The Coca-Cola Company
Watch the video
Campaign: Transforming Digital Media into Business Outcomes for Ford
Media Agency: GTB, Xaxis EMEA & Mindshare
Advertiser: Ford
Watch the video
Campaign: A-Class Sedan Celebrations
Creative Agency: Publicis Emil Turkey
Advertiser: Mercedes-Benz Turkey
Watch the video
Campaign: €200,000 additional monthly revenue through personalisation
Media Agency: Fingerspitz
Advertiser: Plein.nl
Watch the video
Campaign: Search and beyond. Profitable growth of the market leader.
Media Agency: Adequate
Advertiser: Vola.ro
Watch the video
Campaign: Eti Puf Music Academy
Media Agency: milklab / MG Media
Advertiser: Eti Puf
Watch the video
[NEW] Digital OOH Advertising
Campaign: Lay's 4 Seasons / Spring and Summer / Digital OOH
Media Agency: OMD
Advertiser: PepsiCo
Watch the video
Direct Response / Lead Generation
Campaign: Axess Card - I'm Feeling Lucky
Media Agency: Hype
Advertiser: Axess
Watch the video
Campaign: Come back to Bulgaria
Media Agency: proof.
Advertiser: TELUS International Europe
Watch the video
Campaign: Search and beyond. Profitable growth of the market leader.
Media Agency: Adequate
Advertiser: Vola.ro
Watch the video
Campaign: Sprite Striking Refreshment Solutions
Media Agency: CARAT MEDIA TURKEY
Advertiser: The Coca-Cola Company
Watch the video
Campaign: Exclusive Club for Night Owls
Media Agency: Hype
Advertiser: Turkcell
Watch the video
Effective Use of Data
Campaign: The Great Google Shopping Hack
Media Agency: Neodigital
Advertiser: Yalı Spor
Watch the video
Campaign: Mobile Proximity Marketing for BP
Media Agency: Mindshare Poland
Advertiser: BP
Watch the video
Campaign: Transforming Digital Media into Business Outcomes for Ford
Media Agency: GTB, Xaxis EMEA & Mindshare
Advertiser: Ford
Watch the video
Campaign: Come back to Bulgaria
Media Agency: proof.
Advertiser: TELUS International Europe
Watch the video
Campaign: €200,000 additional monthly revenue through personalisation
Media Agency: Fingerspitz
Advertiser: Plein.nl
Watch the video
Campaign: Discover how you like them best
Media Agency: iPROM, d. o. o. ; Valicon d.o.o.
Advertiser: Atlantic Group d. d.
Watch the video
Campaign: Exclusive Club for Night Owls
Media Agency: Hype
Advertiser: Turkcell
Watch the video
[NEW] Games & E-Sports
Campaign: Eti Puf Music Academy
Media Agency: milklab / MG Media
Advertiser: Eti Puf
Watch the video
Campaign: An unexpected return to the studio
Media Agency: MediaCom Warsaw/Fantasyexpo
Advertiser: Old Spice / Procter & Gamble
Watch the video
Campaign: The Generation T
Media Agency: Hype
Advertiser: Akbank
Watch the video
[NEW] Influencer Marketing
Campaign: Bosch Variosytle Influencers meets data
Media Agency: OMD Turkey
Advertiser: Bosch / BSH Turkey
Watch the video
Campaign: Generation Z chooses Rexona
Media Agency: Initiative Russia
Advertiser: Rexona / Unilever
Watch the video
Campaign: Foundation Portraits
Media Agency: proof.
Advertiser: Avon
Watch the video
Integrated Advertising
Campaign: Dove #ShowUs Russia
Media Agency: Initiative Russia
Advertiser: Dove / Unilever
Watch the video
Campaign: Coke Energy - This Energy is For You
Media Agency: CARAT MEDIA TURKEY
Advertiser: The Coca-Cola Company
Watch the video
Campaign: TASTE OF DODONI
Media Agency: Universal Media
Advertiser: Dodoni S.A.
Watch the video
Native Advertising
Campaign: TASTE OF DODONI
Media Agency: Universal Media
Advertiser: Dodoni S.A.
Watch the video
[NEW] Non-Profit / Corporate Social Responsibility
Campaign: Bitwa o Neta
Media Agency: Artegence
Advertiser: PKO Bank Polski
Watch the video
Campaign: FASOFF
Creative Agency: MOSQI.TO
Advertiser: Kompania Piwowarska / Fundacja DOM w Łodzi
Watch the video
Campaign: OLX for International Women's Day
Media Agency: 180heartbeats + JUNG v MATT
Advertiser: OLX Poland
Watch the video
[NEW] Offline Digitalisation
Campaign: #nudoarluni
Media Agency: The Onion Media.
Advertiser: 5 to go
Watch the video
Campaign: Mobile Proximity Marketing for BP
Media Agency: Mindshare Poland
Advertiser: BP
Watch the video
[NEW] Product Innovation
Campaign: air dropping fries
Media Agency: proof.
Advertiser: skapto
Watch the video
Campaign: Relevance - relevant advertising for relevant audiences in a relevant context
Media Agency: JP/Politikens Hus
Advertiser: Relevance at JP/Politikens Hus
Watch the video
Search Advertising
Campaign: The Great Google Shopping Hack
Media Agency: Neodigital
Advertiser: Yalı Spor
Watch the video
Campaign: Search and beyond. Profitable growth of the market leader.
Media Agency: Adequate
Advertiser: Vola.ro
Watch the video
Social Media
Campaign: MasterChef GR 3 – Social Media Strategy
Media Agency: adjust.
Advertiser: MasterChef Greece 3 – Star Channel
Watch the video
Campaign: Bitwa o Neta
Media Agency: Artegence.
Advertiser: PKO Bank Polski
Watch the video
Campaign: #nudoarluni
Media Agency: The Onion Media.
Advertiser: 5 to go
Watch the video
Campaign: FANTA MUSIC IS OURS
Media Agency: CARAT MEDIA TURKEY
Advertiser: The Coca-Cola Company
Watch the video
Video Advertising
Campaign: Citi Simplicity Card - YouTube Director's Mix
Media Agency: Feno
Advertiser: Citi Handlowy
Watch the video
Campaign: Hey Mercedes! A Sedan
Media Agency: OMD Turkey
Advertiser: Mercedes
Watch the video
Campaign: sahibinden.com - secondhand
Media Agency: SEM and Kozmonot
Advertiser: sahibinden.com
Watch the video
Campaign: Mobile Flood
Media Agency: Tempo OMD Hellas
Advertiser: Tanweer - Aquaman movie
Watch the video
Campaign: Cheapanuary. Video campaign with hard evidence of impact.
Media Agency: Adequate
Advertiser: Vola.ro
Watch the video
Virtual and Augmented Reality
Campaign: Eti Puf Music Academy
Media Agency: milklab / MG Media
Advertiser: Eti Puf
Watch the video
Campaign: Hey Mercedes! A Sedan
Media Agency: OMD Turkey
Advertiser: Mercedes
Watch the video
RESEARCH AWARDS SHORTLIST
Cross-Media Measurement
Annalect and Hearts & Science: Digital Attribution - In a privacy driven world of walled gardens and crumbled cookies...
Together with their client Fitness World, Hearts and Science aimed to re-evaluate and understand the effectiveness of digital platforms, channels and formats – all the way down to the most granular line-item level, while making sure that effects from walled gardens, TV, seasonality and pricing were included in the attribution.
MeMo2: introducing THX. – The Future of Cross-media Analytics - MeMo2
THX. is a cross-media measurement platform that can register fully automated, passive and real-time exposure with online and offline media. In addition, THX. tracks real-time moving behavior of real consumers and includes a survey system enabling brands, agencies and publishers to correlate cross-media exposure to actual store visits and brand lift.
Watch the video
Data Effectiveness
MeMo² introducing THX. – The Future of Cross-media Analytics - MeMo2
Annalect and Hearts & Science: Digital Attribution - In a privacy driven world of walled gardens and crumbled cookies...
Digital Advertising and Marketing Industry Insights
OMD: Understanding how the next wave of disruptive AI technology can drive brand growth through higher value consumer experiences
OMD created a global multi-phased research study to track AI perceptions, adoption and usage as the technology evolves. With novel insights, the research shows that AI technologies are reaching the tipping point of mass adoption and that consumers are beginning to expect more than a novelty experience.
EDAA: Consumer perceptions and attitudes towards digital advertising post-GDPR
EDAA’s consumer research shows that consumers want relevant advertising, alongside user-friendly transparency and control mechanisms. Yet they have mixed levels of awareness and understanding of regulations and their rights.
Audience Measurement
Gemius and The Polish Internet Research: Uniting advertisers' and publishers' universes in one single-source research. From content and ad distribution planning to post-exposure verification.
In June 2019, media representatives in Poland formed a coalition named “Marketers for Better Researches”. Their main goal was to form mutually trusted recommendations regarding one measurement for TV, radio and Internet. Gemius developed the solution that meets the recommendations which is the first single-source cross-media measurement of TV, radio and Internet in Poland.
MeMo²: introducing THX. – The Future of Cross-media Analytics - MeMo2
Best Use of Research Budget
MeMo²: introducing THX. – The Future of Cross-media Analytics - MeMo2
EDAA: Consumer perceptions and attitudes towards digital advertising post-GDPR
Brand Advertising Effectiveness
Verizon Media: Measuring the Impact of Vodafone & Verizon Media ‘Find Unlimited’ AR Campaign
Vodafone wanted to celebrate the launch of the iPhone 11 with a campaign that would be as innovative as the new phone itself. The leading telecommunications giant wanted to position themselves as an innovator in the mobile-space amongst tech-savvy Londoners within the 25-54 age range. Verizon Media aimed to measure awareness and perceptions of Vodafone as well as the levels of engagement with the AR competition.
MeMo²: introducing THX. – The Future of Cross-media Analytics - MeMo2
Mediametrie: Viewability & Exposure duration: Which impact on ad effectiveness?
For digital campaigns, for a long time, the Click through rate appeared as a grail to evaluate the success of a campaign. When measuring the branding impact, solutions such as Digital Ad Ratings appeared as a game changer to measure the reach & frequency, and the ability to target the desired audience; Brand lift surveys (including Médiamétrie’s) managed to prove the effect of digital advertising. However, duration of exposure has rarely been treated in the right way for Digital. Médiamétrie//NetRatings in partnership with its partner Integral Ad Science set up an innovative research approach to assess for the first time the relation between duration of exposure and advertising effectiveness for digital campaigns.
Consumer Attitudes and Behaviour
EDAA: Consumer perceptions and attitudes towards digital advertising post-GDPR
Walnut Unlimited: The Real Time Truth of the Formula 1 Fan’s Digital Race Experience
To ensure F1’s owned digital platforms are the go-to channels for F1 fans, an innovative research programme to better understand the ‘true’ digital content attitudes and behaviours of their fans was employed. Walnut Unlimited employed a unique dual-method approach to understand the true digital media consumption of F1 fans during a typical race week, across all aspects of a Grand Prix: devices, platforms and digital channels.
Research Innovation
MeMo²: introducing THX. – The Future of Cross-media Analytics - MeMo2
Annalect and Hearts & Science: Digital Attribution - In a privacy driven world of walled gardens and crumbled cookies...
