Interactive Advertising Bureau
08 September 2016

AppNexus and Wayfair: Wayfair achieves high performance with hyper-personalization at scale using the AppNexus Programmable Bidder

Wayfair, a leading online destination for furniture, home furnishings, décor, and goods, sought to turbo-charge the performance of its digital marketing campaigns. With an emphasis on continually optimizing its supply chains, Wayfair is laser focused on developing and deploying proprietary algorithms and data science-driven models across its business, from digital advertising to order fulfillment and delivery.

To meet its sophisticated digital advertising objectives, Wayfair chose AppNexus. With the AppNexus Programmable Bidder (APB), Wayfair built brand-customized buying algorithms that drive increased advertising effectiveness and return on ad spend.

Download the case study below.

iconDownload - 1.08 MB

Our Latest Posts

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram