Wayfair, a leading online destination for furniture, home furnishings, décor, and goods, sought to turbo-charge the performance of its digital marketing campaigns. With an emphasis on continually optimizing its supply chains, Wayfair is laser focused on developing and deploying proprietary algorithms and data science-driven models across its business, from digital advertising to order fulfillment and delivery.
To meet its sophisticated digital advertising objectives, Wayfair chose AppNexus. With the AppNexus Programmable Bidder (APB), Wayfair built brand-customized buying algorithms that drive increased advertising effectiveness and return on ad spend.
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