We are excited to introduce the newly appointed leads of two pivotal Working Groups within our Advertising & Media Committee: the Addressability & Measurement Working Group and the Connected TV (CTV) Working Group.
As our industry continues to navigate rapid shifts in privacy, technology, and media consumption, these two Working Groups are essential in driving clarity, consensus, and practical guidance for the European digital advertising ecosystem.
Introducing the CTV Working Group Lead
As CTV continues to grow in importance for advertisers and publishers, the CTV Working Group supports the development and maturity of the CTV ecosystem across Europe. The group focuses on developing industry-agreed definitions, establishing measurement guidelines, and supporting the adoption of technical standards to enable a scalable and transparent market.
We are pleased to welcome Will Hunter, Director, SpringServe EMEA (Magnite), as the new Lead of this group, who will help guide our efforts in supporting the industry as it navigates ongoing change within the CTV advertising landscape. His leadership will be instrumental in driving collaboration, addressing key challenges, and supporting the continued growth and maturity of CTV across Europe.
Commenting on his newly appointed position, Will said, “I’m excited to step into the role for the CTV working group. The growth of Connected TV across Europe over the past few years has been both remarkable to watch and rewarding to be part of. As more digital-first platforms emerge, I’m looking forward to helping bring new and established players together, ensuring a unified and well-supported path as we enter the next stage of CTV development in Europe.”
Introducing the Addressability & Measurement Working Group Lead
The Addressability & Measurement Working Group supports stakeholders in understanding the impact of privacy regulations and in advancing new approaches to addressability and measurement. The group focuses on promoting privacy-first solutions and practical guidance to enable effective and responsible advertising.
We are pleased to welcome Monica Rodriguez Paz, Managing Director - Southern Europe, Utiq, representing IAB Spain, as the new group lead, who will help guide our efforts in supporting the industry as it navigates ongoing change in addressability and measurement. Her leadership will be instrumental in advancing the group’s work to support responsible, privacy-first addressability and measurement practices.
Of her new role, Monica commented, “I’m honoured to take on this new role leading the Addressability & Measurement Working Group at IAB Europe. Our industry is at a pivotal moment, where balancing innovation with consumer trust is more crucial than ever. Together with IAB Spain, I look forward to fostering collaboration and driving practical, privacy-first solutions that help build a more transparent, interoperable, and sustainable advertising ecosystem for all market participants.”
Interested in Getting Involved?
To learn more about the CTV and Addressability & Measurement Working Groups and how to get involved, visit our website or contact communication [at] iabeurope.eu.
Will Hunter - Director, SpringServe EMEA (Magnite)
A CTV specialist, Will's spent the last 9 years with Magnite (in its various forms as SpotX, Telaria, SpringServe). He spent 8 of those years in the US market, most recently leading OEM growth with clients such as LG and Vizio. My role had me straddling DSP, SSP, and Ad Server relations in order to provide a top level strategic understanding of the entire ecosystem.
Monica Rodriguez Paz - Managing Director - Southern Europe, Utiq - Representing IAB Spain
As Managing Director for Utiq in Southern Europe, Monica has driven the launch and growth of privacy-first addressability solutions, with her previous roles at Salesforce and Telefónica giving her a deep expertise in data-driven advertising ecosystems.
Throughout her career, Monica has led high-performing, multicultural teams and forged effective collaboration across brands, publishers, and technology partners. She combines strong commercial and strategic leadership with a commitment to responsible, innovative advertising practices.
