Interactive Advertising Bureau
02 November 2016

ANA Legal & Regulatory Webinar Series: Improving the Consumer Ad Experience - The Coalition for Better Ads - Tuesday, November 15, 2016 at 1:00pm ET / 6.00pm CET

The Coalition for Better Ads has been established for the purpose of commencing an industry-wide effort to improve the consumer ad experience. The Coalition leverages consumer insights and cross-industry expertise to develop and utilize new global standards for online advertising and will address challenges posed by commercial ad blockers that could result in threatening the ad-supported Internet. Using consumer research and consumer views, the Coalition will work to learn about consumers’ evolving preferences regarding their online advertising experience and develop practices that are responsive to these preferences. ANA is one of the Coalition’s founding members.

This webinar scheduled for Tuesday, November 15, 2016 at 1:00pm ET / 6.00pm CET will provide an overview of the Coalition for Better Ads and how ANA members and others can get involved in this important initiative.

Read more about this webinar and register here. Registration is free.

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