IAB Europe is delighted to announce the winners of its prestigious annual MIXX Awards Europe competition. The awards showcase the very best of digital advertising from across Europe and the winners were announced at IAB Europe’s annual Interact conference in Warsaw, Poland on 4 June. Chaired by Anna Lubowska, Independent Business Consultant and Supervisory Boards Member, the MIXX Awards Europe has 13 categories which were reviewed by a jury of leading industry experts. More information about the MIXX Awards Europe jury members can be found here.
Anna Lubowska, Chair of the Jury said: “Today marketers have a range of channels in which they can reach their target audiences. This brings with it challenges on deciding where to allocate advertising budgets. Celebrating the latest and greatest work, the MIXX Awards Europe highlight why digital is a necessary channel for all campaigns. The competition recognises these campaigns and the teams behind them achieving excellence in digital marketing. Winning a MIXX Awards Europe prize puts victors in the marketing spotlight.”
The 2019 award winners are:
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Grand Prix LDV United
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Category: Brand Advertising Campaign
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Gold: Mindshare
Silver: Bruketa&Zinic&Grey
Bronze: Mindshare
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Category: Branded Content
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Gold: Mindshare Men Do Apologize TV Integration
Silver: Wavemaker Hungary Heroes of Sales – the first shoppable online comedy
Bronze: LDV United
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Category: Campaign Effectiveness
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Gold: Havas Denmark
ALDI Creating retail-traffic through intelligent GPS data customer mapping
Silver: Xaxis
Bronze: Mindshare Pharmaton TV Sponsorship Enhanced Interaction with Second Screen
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Category: Direct Response / Lead Generation Campaign
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Gold: Initiative / Reprise Orange Finance tracks full consumer journey
Silver: Wavemaker Turkey RENNOVATIVE MEGANE SEDAN TEST DRIVE CAMPAIGN
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Category: Effective Use of Data
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Gold: Mindshare Poland
Silver: Havas Denmark ALDI Creating retail-traffic through intelligent GPS data customer mapping
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Category: Integrated Advertising
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Gold: LDV United
Bronze: Arena Media Spain
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Category: Native Advertising
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Silver: MediaCom Akbank Jazz Festival | Adaptive Jazz Radio Campaign
Bronze: Ekstra Bladet Relevant content led to massive impact with young women
Bronze: Initiative
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Category: Programmatic Advertising
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Silver: Borusan Otomotiv - BMW
Bronze: Mindshare Freestyle - HBB TV Cross Screen Integration
Bronze: Universal McCann Toyota Hybrid Cars Programmatic OOH
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Category: Responsive Display Advertising
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Gold: MediaCom Schweiz Audi e-tron launch campaign e-Hub
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Category: Search Advertising
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Gold: Hype
Silver: MOSQI.TO Painless banking for everybody
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Category: Social Media
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Gold: Mindshare
Silver: LDV United
Bronze: Mindshare Poland
Bronze: C-Section
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Category: Video Advertising
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Gold: OMD
Silver: Wavemaker Hungary Heroes of Sales – the first shoppable online comedy
Bronze: Mindshare
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Category: Virtual and Augmented Reality or other new technologies
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Gold: Mindshare
Silver: Spotify Spotify for Brands Virtual Reality House Tour
Bronze: Saatchi&Saatchi Ukraine Sprite: DRONE PAINTER - Ugly or Contemporary Artist
Bronze: GONG
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The Jury was Chaired by Anna Lubowska, Independent Business Consultant and Supervisory Boards Member and is joined by Anna Gruszka, Chief Digital Officer of IPG Mediabrands, CEO of Reprise, Ash Grant, Head of Biddable Media at Experian, Daniel Bischoff, Chief Marketing & Operations Officer at RTL AdConnect, Christina Keller, Director of Creative Shop, Central Europe at Facebook, Peter Drake, Executive Creative Director at Digitas and Stephanie Matthews, Campaign Manager at Virgin.
For more information, please contact:
Marie-Clare Puffett, IAB Europe (puffett@iabeurope.eu)
