At Interact 2016, IAB Europe rewards creativity in advertising with the MIXX Awards !
The MIXX Awards (short for Marketing and Interactive Excellence Awards) reward the best Digital & Mobile and Media campaigns in Europe. All European cases that have won a Digital & Mobile or Media award in a national or international award show are invited to participate for free. The MIXX Awards mainly and solely goal is to celebrate and recognize the excellence in creative and effective Digital & Mobile and Media campaigns from all over Europe.
And the 2016 MIXX Awards Europe Grand Prix goes to:
“Between Us” for Vodafone – By Y&R Team Red Istanbul / Mindshare (Turkey)