Shortlist of finalists announced for IAB Europe’s Research Awards 2015

Brussels, 7 May 2015 – IAB Europe is delighted to announce the shortlist of finalists for its 2015 Research Awards. Winners of the eight categories will be announced at IAB Europe’s Interact conference in Berlin on 20th May (www.interactcongress.eu).

 

Nick Hiddleston, Worldwide Research Director, ZenithOptimedia and Chairman of the Jury said, “The popularity of the IAB Europe Research Awards has grown consistently since their inception and I am delighted to chair the Jury for the fourth year. The quality of entries continues to rise and I look forward to finalising the winners with the other judges.”

Meet the Jury

The Jury consists of three European corporate representatives and two IAB representatives, from the CEE region, making it representative of the European market place. Nick Niddleston, Chairman of the Jury, is joined by Paul Hardcastle, Director, International Consumer Research at Yahoo!, Ariane Längsfeld, European Brand Manager – Media & Digital at Millward Brown,Pawel Kolenda, Research Director at IAB Poland and Tuncay Yavuz, IAB Turkey Board Member, Head of Technical Committee on Measurement and Digital Director at OMD Turkey.

More information about the jury members can be found online here: http://www.interactcongress.eu/articles/416/Research-Awards-Jury-2015.html

The Jury has drawn up the following shortlist and will meet to judge the shortlisted entries.

The 2015 shortlisted entries are:

 

Category: Brand Advertising Effectiveness
Organisation Entry title
Yahoo! In Flow: The real effect of native & content marketing
Sky Media and Havas Media Group Mobilizing the facts – using a cutting-edge method to measure the effectiveness of mobile
IAB Ireland Effectiveness of Mobile Advertising: A Case Study – innocent Super Smoothies – What Can Mobile do for Branding?
Ekstra Bladet Pioneering datafusion leads to ground breaking results
Online-Vermarkterkreis (OVK) im Bundesverband Digitale Wirtschaft (BVDW) e.V. OVK Mobile Storytelling – explicit und implicit impact of mobile ads

 

 

Category: Consumer Attitudes and Behaviour
Organisation Entry title
AOP UK and Tapestry Research The Power of Native
Immediate Media Generation Wealth
Google/TNS Consumer Barometer
GIK Best for planning 2014 – 360° market media study
Yahoo! In Flow: The real effect of native & content marketing

 

Category: Mobile
Organisation Entry title
Sky Media and Havas Media Group Mobilizing the facts – using a cutting-edge method to measure the effectiveness of mobile
MeMo² & Sanoma Media Netherlands Mobile Ad Effectiveness: Subway increases Store Awareness by Geo-Targeting
Microsoft Sequential targeting cross screen advertising effectiveness
Online-Vermarkterkreis (OVK) im Bundesverband Digitale Wirtschaft (BVDW) e.V. OVK Mobile Storytelling – explicit und implicit impact of mobile ads

 

IAB Ireland Effectiveness of Mobile Advertising: A Case Study – innocent Super Smoothies – What Can Mobile do for Branding?

 

Category: Video
Organisation Entry title
BrandScience Cross Screen Planning (CSP) tool
MEDIARESEARCH Internet audience reporting of TV programmes
Xaxis TV Audience Emotions
Teads Once upon a time

 

Category: Social Media
Organisation Entry title
Facebook and GfK GfK-Facebook Data Link
PHD Denmark Carlsberg – Social media content that drives engagement
InsightGroup Svanemærket  – Creating relevance on Social media
GlobalWebIndex GWI Social: Understanding the Latest Trends in Social Networking

 

Category: Multi-Screen
Organisation Entry title
Microsoft Sequential targeting cross screen advertising effectiveness
comScore Mobile Metrix: Measuring audience behaviours across smartphones and tablets
Google/TNS Consumer Barometer
United Internet Media Multi Screen – A Peek Into The Living Room

 

Category: Audience Measurement
Organisation Entry title
comScore Mobile Metrix: Measuring audience behaviours across smartphones and tablets
Gemius Behavioural Panel Synthesis™ (BPS™) – A New Horizon to Cross-Platform Measurement
MEDIAN adMeter audience project
MeMo² and UM (IPG Mediabrands) Who´s is Listening? Effectiveness of Online Radio Advertising vs Traditional Radio Advertising

 

Category: Best Use of Research Budget
Organisation Entry title
IAB UK Content and Native Consumer Research
MeMo² and UM (IPG Mediabrands) Who´s is Listening? Effectiveness of Online Radio Advertising vs Traditional Radio Advertising
BrandScience Copenhagen Airport: Optimize digital media investments

 

Alison Fennah, Executive Business Advisor, IAB Europe said: “The fifth edition of the IAB Europe Research Awards brings us another record number of entries from across Europe. We look forward to announcing the winners in Berlin on 20th May.”

About the IAB Europe Research Awards

The IAB Europe Research Awards are an opportunity for the digital marketing industry to recognise and celebrate the contribution made to the development of the industry by innovative research projects and the teams behind them.

Winning projects will become part of the IAB Europe expanding library of proof points for industry professionals to use in their strategies and daily work. Each project can be entered for up to three relevant categories in the following list:

  1. Brand Advertising Effectiveness – projects that demonstrate the contribution of digital advertising to brand key performance indicators (KPIs) such as awareness, purchase intent or perception
  2. Consumer Attitudes and Behaviour – projects that shed light on consumer media consumption, their views on digital media and what this means for the advertiser
  3. Mobile – advertising research projects that include results specific to usage of a mobile device
  4. Video –research projects that include results specific to digital video advertising or consumption (NEW category for 2015)
  5. Social Media – advertising research projects that include results on specific social media campaigns
  6. Multi-Screen – research projects that include results on consumer use of multiple screens
  7. Audience Measurement – projects that have contributed a significant development into how digital audiences are measured; this might be within a market or apply to a specific audience group
  8. Best Use of Research Budget – projects that have made use of a specified limited budget for a piece of research

 

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