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Shortlist of finalists announced for IAB Europe’s 6th edition of its Research Awards

Brussels, 27 April 2016 – IAB Europe is delighted to announce the shortlist of finalists for its 2016 Research Awards. Winners of the eight categories will be announced at IAB Europe’s Interact conference in Lisbon on 12th May.

Nick Hiddleston, Research Director Worldwide, ZenithOptimedia and Chairman of the Jury said, “The IAB Europe Research Awards continue to promote and share best practice across Europe and beyond, which is vital for the growth of the digital advertising industry.

The Jury consists of three European corporate representatives and two IAB representatives, making it representative of the European market place. Nick Hiddleston, Research Director Worldwide at ZenithOptimedia and Chairman of the Jury, is joined by Paul Hardcastle, Research Director, EMEA at Yahoo!, Ariane Längsfeld, Client Manager – Media & Digital at Millward Brown, Pawel Kolenda, Research Director at IAB Poland and Tuncay Yavuz, IAB Turkey Board Member, Head of Technical Committee on Measurement and Digital Director at OMD Turkey. More information about the jury members can be found online here.

The Jury has drawn up the following shortlist and the winning entries to be announced on 12th May.

The 2016 shortlisted entries are (in no particular order):

Category: Brand Advertising Effectiveness
Organisation Entry title
comScore & News UK Project Footprint – Exploring Consumers’ Online & Offline Behaviours
Facebook Wising up to a better attribution model
MetrixLab Lights, camera, brand action: maximising mobile video ads on Facebook

BBC Global News Ltd 

The Science of Engagement
Yahoo! Return on Inspiration: New World Content Marketing

 

Category: Consumer Attitudes and Behaviour
Organisation Entry title

BBC Global News Ltd 

The Science of Engagement
IAB Romania AdBlock usage in Romania
Millward Brown AdReaction: Video Creative in a Digital World
Yahoo! Return on Inspiration: New World Content Marketing
Teads Why People Block

 

Category: Consumer Devices
Organisation Entry title
IAB UK Real_Living: How devices compete for attention in the living room
Millward Brown AdReaction: Video Creative in a Digital World
OMD Spain OMD Appdiction
Millward Brown Millward Brown &  Opera MediaWorks Mobile Brand Impact

 

Category: Digital Advertising Formats
Organisation Entry title
Instagram/ Facebook The Instagram Effect
Facebook Wising up to a better attribution model
Millward Brown AdReaction: Video Creative in a Digital World
MetrixLab Lights, camera, brand action: maximising mobile video ads on Facebook

 

Category: Advertising Solutions
Organisation Entry title
Yahoo! Return on Inspiration: New World Content Marketing

BBC Global News Ltd 

The Science of Engagement
United Internet Media Awareness & Sale Boost by Sky Multi-Screen Storytelling Campaign
Manning Gottileb OMD Inference modelling: Utilising machine learning to turbo-charge re-targeting for TSB using a media first approach
Google and The Boston Consulting Group The Programmatic Path to Profit for Publishers

 

Category: Research and Data Innovation
Organisation Entry title
comScore & News UK Project Footprint – Exploring Consumers’ Online & Offline Behaviours
Manning Gottileb OMD Inference modelling: Utilising machine learning to turbo-charge re-targeting for TSB using a media first approach
Facebook Wising up to a better attribution model
IAB UK Real_Living: How devices compete for attention in the living room

 

Category: Audience Measurement
Organisation Entry title
MindTake Research Reppublika: a tool for realtime audience verification and ad efficiency measurement
Gemius Overnight™ – Revolution in Delivering Final and Complete Internet Audience Results
comScore & News UK Project Footprint – Exploring Consumers’ Online & Offline Behaviours
Spotify The New Audio : Reaching the Spotify listener in Europe
Gemius New Home&Work Multilocation Model – Predicting Location in Real-Time

 

Category: Best Use of Research Budget
Organisation Entry title
EDAA & TRUSTe European Advertising Consumer Research 2015
The Guardian The Guardian Guide to Context
IAB Poland INTERNET OF THINGS IN POLAND
OMD Norway McDonald’s – Optimizing media investments

 

The IAB Europe Research Awards are an opportunity to gain industry recognition for your research projects and the contribution they have made to the development of the digital advertising industry.

Alison Fennah, Executive Business Advisor, IAB Europe said: “This is the sixth edition of the IAB Europe Research Awards, which continue to showcase research and data innovation in digital advertising research in Europe. With a revised set of categories we have seen entries from a wider range of companies and European markets than previous years.”

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About IAB Europe

IAB Europe is the voice of digital business and the leading European-level industry association for the interactive advertising ecosystem. Its mission is to promote the development of this young and innovative sector by shaping the regulatory environment, investing in research and education, and developing and facilitating the uptake of business standards. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations
www.iabeurope.eu   @IABEurope    IAB Europe

About the IAB Europe Research Awards

The IAB Europe Research Awards are an opportunity to gain industry recognition for your research projects and the contribution they have made to the development of the digital advertising industry.Knowledge is a key part of our programme to help develop the digital advertising business across Europe and we have a wealth of work that we aim to promote and share.Winning projects will become part of the IAB Europe expanding libraries of proof points, including the Programmatic, Multi-Device and Connected World and Ad Effectiveness libraries, for industry professionals to use in their strategies and daily work.

The 8 categories for 2016 are:

  • Brand Advertising Effectiveness;
  • Consumer Attitudes and Behaviour
  • Consumer Devices
  • Digital Advertising Formats
  • Advertising Solutions
  • Research and Data Innovation
  • Audience Measurement
  • Best Use of Research Budget

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