IAB Europe Survey: What is driving digital video advertising adoption

Digital video advertising is experiencing strong growth; spend in digital video advertising grew by more than 30% and programmatic video by more than 60% in 2017. IAB Europe aims to gather insight into what is driving this growth including adoption, strategies and attitudes in its latest survey.

Therefore, IAB Europe invites the industry to share their thoughts on digital video advertising in this survey to elevate understanding and identify areas for guidance to help with strategy development.

The survey will take no longer than 10 minutes and will close on Friday 25 January. All participants will receive a copy of the results and identified industry priorities.

Please pass on the survey link to any relevant colleagues. Your response will be treated in the strictest confidence.

Please contact us if you have any comments or questions.

The 2017 Attitudes towards Digital Video Advertising report can be accessed here.

Thank you for helping us to create another important asset for the European digital industry!

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