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IAB Europe Research Awards Winners Webinar on Consumer Behaviour and Media Planning – 5 July

Join this webinar to gain insight into best practice in consumer behaviour research and media planning

When?

Tuesday 5th July 3pm CEST

This is the second of two webinars showcasing the winners of our 2016 Research Awards which recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry.

This complimentary live webinar will share winning case studies of the Consumer Attitudes and Behaviour, Consumer devices and Research and Data Innovaton categories. You will have the opportunity to learn about advertising effectiveness, mobile advertising effectiveness and cross-device measurement and planning for effective campaigns

The winning case studies to be presented are:

  • BBC Global News Ltd: Consumer Attitudes and Behaviour winner – The Science of Engagement
  • IAB UK: Consumer Devices winner – Real_Living: How devices compete for attention in the living room
  • ComScore: Research and Data Innovation winner – Project Footprint – Exploring Consumers’ Online & Offline Behaviours

Here is the recording of the webinar! 

 

You can watch the recording of the first research awards webinar here which shares best practice on ad effectiveness and cross-device measurement

Watch the recordings of our recent Programmatic Buy-side and Programmatic Sell-side webinars.

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