IAB Europe Announces the Full Agenda for Interact 2019

Europe’s must-attend event for the digital advertising industry will host 40+ expert speakers.

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has announced the full agenda for its annual event ‘Interact’. Taking place on  4-5 June in Warsaw, Poland, speakers include leaders from P&G, Mondelēz International, Verizon Media, Rubicon Project, Teads, BBC, GroupM, MediaCom, Douglas, IBM and BBDO. Over 600 European advertisers, industry experts, agencies & media owners are expected to attend.

Day 1 of the conference will kick off with IAB Europe’s Chief Economist, Daniel Knapp unveiling the results of the much-anticipated AdEx Benchmark 2018 study, the definitive guide to the state of the digital advertising market. Digital has emerged from being the ‘new kid on the block’, to be the driver for overall growth as other media progress their own digital journeys. IAB Europe’s AdEx Benchmark study has documented this growth and key trends since 2006. It uses national IAB ad spend data to detail facts and figures across Europe including growth, digital advertising formats (display, search and classified), trends across the rich and diverse markets and a breakdown of social and video spend.

Other key highlights of Day 1 include Dominic Grainger, CEO at GroupM EMEA sharing key trends that GroupM has seen across Europe; Taide Guajardo Brand Director from Procter & Gamble discussing reinventing brand building and disrupting the way business can be done; and Anita Caras, Insights Director from Verizon Media, talking about capturing consumer attention in the moment.

Day 1 will conclude with a panel discussion on IAB Europe’s Transparency & Consent Framework (TCF). The panel including Chief privacy and policy officers from the TCF Steering Committee, will discuss how the TCF has enabled the digital advertising ecosystem to comply with certain obligations under the GDPR and ePrivacy Directive. One year under the GDPR, panellists will also discuss how version 2.0 of the TCF was developed after extensive market feedback from industry stakeholders, notably publishers, and Data Protection Authorities.

Day 2 of the event will be split into four different tracks: Growth drivers, Content & Creativity, Digital Transformation and Consumer & Privacy. Each track will have a selection of key note speeches and panel discussions related to that theme. Track highlights include:

  • Growth drivers – The Programmatic Audio Advertising landscape in Europe Panel, moderated by David Goddard, Vice President, Global Programmatic Strategy, BBC Global News
  • Content & Creativity – “Acting like a startup” – Structured innovation for future growth, Liam Brennan, Global Director of Innovation, MediaCom
  • Digital Transformation – Resolving the Personalisation Conundrum / Benoit Cacheux, Global Head of Digital & Innovation, Zenith & Ravi Jagdeo, Global Digital Trading Director, Reckitt Benckiser (RB)
  • Consumer & Privacy – ‘Fighting Ad Fraud: Our Global Mission / Dennis Buchheim, SVP and GM of the IAB Tech Lab, Nick Stringer, VP Global Engagement & Operations, the Trustworthy Accountability Group (TAG).

To be a part of the riveting discussions to be had in the two days of Interact 2019, grab your pass now!

IAB Europe’s prestigious MIXX Awards Europe and IAB Europe Research Awards will also be held at Interact. The annual award competitions showcase the very best of digital advertising from across Europe and the winners will be announced on the evening of 4 June.

The 2019 MIXX Awards shortlisted companies include: Carat, Initiative, Havas Media Denmark, Mindshare Turkey, Ringier Axel Springer, Wavemaker Hungary with campaigns for brands including Aldi, Coca Cola, Kia, Nestle, PepsiCo, Radisson Hotel Group, Samsung, Unilever and Vodafone.

The 2019 Research Awards shortlisted companies include: BBC, Gemius, Havas Media, Kantar, MediaMetrie, Teads and United Internet Media.

 

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