AI Spotlight: Catch Up on the Latest AI Insights in Digital Advertising & Discover How to Get Involved

Artificial Intelligence continues to reshape the digital advertising landscape, unlocking new opportunities, raising fresh challenges, and sparking important conversations across the industry. At IAB Europe, we’re keeping our finger on the pulse through our AI Working Group, and we’re excited to share some of the latest developments, resources, and ways to get involved.

📘 Newly Released: "Artificial Intelligence and Europe’s Digital Advertising Frontier" Whitepaper

Our latest whitepaper, Artificial Intelligence and Europe’s Digital Advertising Frontier: Growth, Guardrails & the Policy Blueprint, offers a deep dive into how AI is transforming digital advertising in Europe. From smarter campaigns and operational efficiency to ethical deployment and policy considerations, the paper maps the road ahead for AI innovation in our industry.

Highlights include:

• Real-world applications of AI in digital advertising
• Key principles for safe and transparent AI deployment
• Policy recommendations for fostering innovation and trust

📊 Help Us Understand the Impact of AI - Take Our Industry Survey

We're currently running a new AI survey to better understand how different parts of the digital advertising ecosystem are experimenting with and implementing AI tools, from predictive modelling to generative applications.

If you're an advertiser, agency, ad tech provider, or publisher, we want to hear from you!

🕒 It only takes 5–10 minutes to complete
🌍 Available in multiple languages
📅 Deadline: Friday, 15th August

🎥 [Watch On Demand] IAB Europe Explores AI with Microsoft Advertising

Catch up on the first edition of our IAB Europe Explores series, where we speak with Microsoft Advertising about the real-world application of AI in digital advertising. Learn how platforms and brands are using generative and predictive AI, and explore what responsible implementation looks like.

🤝 Join Our AI Working Group

If you're passionate about the future of artificial intelligence in digital advertising, why not get directly involved?

Our AI Working Group (part of the broader Advertising & Media Committee) brings together experts from across the ecosystem to:

• Discuss and showcase real-world applications of AI
• Develop practical guidance and educational materials
• Contribute to policy conversations at the European level

Whether you're just starting to explore AI or you're leading your organisation’s strategy, your voice is welcome. Learn more about the committee's plans, or reach out to our AI Working Group Lead, Dimitris Beis, at beis [at] iabeurope.eu to express your interest in joining.

Stay tuned for more AI resources coming soon!