To inject more play into our lives, IKEA has launched Lattjo, a new collection for playing that includes board games, musical instruments and costumes of characters inspired by nature. IKEA wanted to raise awareness of its new Lattjo collection within the Belgian market and in two di fferent languages, Dutch and French. Moreover, the furniture giant needed to increase its web and app traff ic.
To encourage people of all ages to try this collection and share a fun experience, IKEA has teamed up with Adform and Cadreon, who developed the right mobile strategy for IKEA to reach its target audience by using rich-media units for mobiles and tablets for the ultimate impact.
Get the slides here.