IAB Europe’s widely-anticipated 2021 AdEx Benchmark Report is now live!
Released on 2nd July 2022, the report is the definitive guide to advertising expenditure in Europe covering 28 markets. It details the formats and channels that contributed to digital advertising’s annual growth of 30.5 per cent in 2021, culminating in a total market value of €92bn.
You can read the full report here.
If you’re looking for key facts, stats, and highlights, then check out these short videos, featuring our very own Chief Economist, Daniel Knapp:
