The World Federation of Advertisers (WFA) and its partners set up a Diversity and Inclusion Task Force last April just before the tragedy of George Floyd and the resulting DEI movement through our industry. The group came together to be accountable for achieving meaningful change within the industry. While we recognized there were many DEI groups and initiatives, we saw unique value in having a group of global leaders who would challenge ourselves and our peers to deliver measurable change which moves our industry, and our society, forward.
IAB Europe is a proud supporter of this initiative. Together, we are absolutely thrilled to be embarking upon the first ever global census of the marketing and advertising industry. Building on the UK All In initiative this work is critical in setting a tangible and factual benchmark for inclusion and diversity across our industry, globally. Our global research will be conducted in 27 territories from June 21 to July 2 and we need your help to ensure that this is the largest, most accurate, sample possible. An exciting and worthy feat!
Have Your Say!
We’ve built a 15-20 minute survey to gather data about the diversity and inclusion in our industry – and we need your help. Please fill out the survey here.
Hearing your views will be a critical step to making our industry more diverse and inclusive. This is vital because many industry efforts have been strained or delayed by the unique pressures of the pandemic.
Responses are entirely anonymous and cannot be traced back to respondents.
The data will help inform an action plan for change and the industry will re-run this research in 18 months to measure progress.
The survey will be open until July 2nd and is being conducted in 27 countries.