In an industry defined by rapid evolution, the difference between surviving and thriving often comes down to one bold decision: the willingness to disrupt. As the digital ecosystem shifts beneath our feet - driven by AI advancements, privacy changes, and the convergence of brand and performance - marketers are facing a pivotal moment.
At IAB Europe, we are committed to guiding the industry through these changes. That is why we are proud to be a Media Partner for PMW Unlocked 2026, an essential gathering for CMOs, marketing leaders, and practitioners ready to unlock the full potential of their strategies.
Taking place on 3rd-4th March 2026 at the Business Design Centre in Islington, this isn’t just another conference. It is a call to action to "Dare to Disrupt".
A meeting of performance powerhouses.
PMW Unlocked is set to bring together more than 1,500 professionals from brands, agencies, and tech platforms for two days of high-energy interaction and engagement. Whether you are a Head of Growth, a B2B professional, or a retailer, this event provides the blueprint for driving growth and connecting marketing directly to business outcomes.
The attendee list reads like a "who’s who" of the global marketplace. You will be networking with peers from major powerhouses including Mars, Vodafone, Sainsbury’s, HSBC, HelloFresh, Vinted, and Jaguar Land Rover, to name just a few. It is a rare opportunity to connect with the senior decision-makers and innovators who are actively shaping the future of our industry.
The agenda: Tackling the hard questions
What sets PMW Unlocked apart is its refusal to shy away from the difficult questions keeping marketers up at night. The 2026 agenda is built around themes that strike at the heart of the modern digital challenge:
These aren’t just theoretical debates. The event promises practical takeaways, offering interactive sessions packed with actionable skills, AI hacks, and proven tactics that you can implement the moment you return to the office.
The speaker roster: Learn from the best
To navigate these themes, PMW Unlocked has curated a stellar lineup of speakers across six stages with tailored learning approaches. Attendees will hear from industry heavyweights who are successfully navigating the current landscape.
Confirmed speakers for 2026 include:
These leaders, alongside experts from companies like Boots, Foot Locker, PureGym, Canon, Sage, TrustPilot, will share how they are selling smarter in the omnichannel age and finding profitable growth in a "more with less" economy.
As Sophie Miller, Director of Pretty Little Marketer, noted about the event: "No matter which area of marketing you're in, whether that is growth or performance or something completely different… there is something for absolutely everybody".
Join us at the Business Design Centre in London
As we look toward a future where creativity becomes part of the algorithm and trust in media is paramount, events like PMW Unlocked are critical for staying ahead of the curve.
We invite our members and the wider digital community to join us. Come to connect, collaborate, and celebrate with the industry’s brightest minds.
Ready to make your next marketing power move?
Secure your tickets for 3rd-4th March 2026 and prepare to Dare to Disrupt.
IAB Europe members can benefit from an exclusive discounted rate. To receive the discount code, please contact us at communication [at] iabeurope.eu.
