Brussels, Belgium, 27th November 2025 - IAB Europe, the leading association for the digital advertising and marketing industry, is thrilled to announce the winners of its highly anticipated 2025 MIXX Awards Europe. The digital advertising universe shone a little brighter today as we unveiled the standout campaigns, boldest ideas, and sharpest strategies of the year.
This year’s competition reaffirmed Europe’s position as a global centre of creative excellence, with agencies and brands pushing boundaries, mixing media channels, and turning creative thinking into true, measurable impact.
The 2025 jury, chaired by Eddie Adedji, Head of Commercials at Publicis Media EMEA, consisted of industry leaders from global powerhouses such as WPP Media, Meta, TikTok, Microsoft Advertising, Mediaplus Realtime, PHD, Procter & Gamble, RTL AdAlliance, and others. Judges dedicated extensive time to evaluating and debating the submissions, with a clear objective: to uncover campaigns that demonstrated not only strategic brilliance but also creative work that would leave a lasting impression.
This year’s much-anticipated Grand Prix was awarded to ‘Saving the Voice of the Ghetto’ - Saatchi & Saatchi Poland, POLIN Museum of the History of Polish Jews, recognised as a true masterpiece that set a new creative benchmark, by turning tech and AI innovation into a deeply human and emotional experience.
2025 also marks a significant milestone with the introduction of the National Federation Award - a new distinction that recognises the federation whose market demonstrated exceptional performance by submitting campaigns that achieved outstanding results and made a notable contribution to the advancement of digital advertising in Europe.
The inaugural National Federation Award was presented to BVDW, with campaigns from the German market achieving the top overall performance score.
All winners were celebrated during the Virtual MIXX Awards Ceremony, which brought together industry professionals across Europe and beyond for an afternoon of recognition, insight, and inspiration.
Across 22 categories, this year’s winners showcased future-proof thinking at its best, through innovation, creativity, and a relentless commitment to driving the industry forward.
SILVER
Lotto Annuity Launch - YOU WIN ONCE, YOU GET PAID FOR TEN YEARS!
TEMPO OMD, OPAP S.A. LOTTO
GOLD
MEDIAPLUS Germany, Schäferei Stücke
SILVER
MEDIAPLUS Germany, Free2move |Initiative Vermisste Kinder
GOLD
Leo Burnett Bucharest, Old Spice Romania
SILVER
OMD Germany GmbH, McDonald‘s
BRONZE
Forgive me, I watched it without you
Leo Burnett Bucharest, Lay’s Romania
BRONZE
PILS HELLAS - OUR BEER, OUR RIGHT!!!
Tempo Omd Hellas, PILS HELLAS/ HELLENIC BREWERY OF ATALANTI S.A.
SILVER
THE RÜGENWALDER MÜHLE #WURSTPROMOTER
MEDIAPLUS Germany, Rügenwalder Mühle
BRONZE
PHD Germany GmbH, Unilever
SILVER
MEDIAPLUS Germany, Schäferei Stücke
BRONZE
MEDIAPLUS Germany, MediaMarktSaturn
GOLD
Ice Ice Maybe? With Data, Baby!
PHD Germany, Unilever
SILVER
MEDIAPLUS Germany, Free2move |Initiative Vermisste Kinder
BRONZE
From Web2App, From Visits to Loyal Value: The AI-Powered Personalised User Journey
Publicis Groupe Turkey, CarrefourSA
SILVER
MEDIAPLUS Germany, Free2move |Initiative Vermisste Kinder
BRONZE
“Disappointment? The main job after 50" Olx Poland
Przestrzeń Agency, Olx Poland
GOLD
Forgive me, I watched it without you
Leo Burnett Bucharest, Lay’s Romania
SILVER
PHD Germany GmbH, Unilever
SILVER
PHD Germany GmbH, Unilever
GOLD
Saving the Voice of the Ghetto
Saatchi & Saatchi Poland, POLIN Museum of the History of Polish Jews
GOLD
Saving the Voice of the Ghetto
Saatchi & Saatchi Poland, POLIN Museum of the History of Polish Jews
SILVER
MEDIAPLUS Germany, HORNBACH
SILVER
Culinara: launch of new Ukrainian cuisine in a new app
OMG agency, Culinara
BRONZE
Generation Y, Hellenic Gyros
GOLD
Universal McCann Turkiye, MediaMarkt Turkiye
SILVER
Ice Ice Maybe? With Data, Baby!
PHD Germany, Unilever
SILVER
MEDIAPLUS Germany, Free2move |Initiative Vermisste Kinder
GOLD
PHD Germany GmbH, Unilever
SILVER
Leo Burnett Bucharest, Old Spice Romania
SILVER
JOIN THE FUTURE Redstone Challenge
Mediaplus Austria, OVE & FEEI & Oesterreichs Energie & Bundesinnung Elektrotechnik & Bundesgremium Einrichtungs- und Elektrofachhandel
GOLD
MEDIAPLUS Germany, Schäferei Stücke
SILVER
JOIN THE FUTURE Redstone Challenge
Mediaplus Austria, OVE & FEEI & Oesterreichs Energie & Bundesinnung Elektrotechnik & Bundesgremium Einrichtungs- und Elektrofachhandel
BRONZE
Cure Media, Kronans Apotek
SILVER
Leo Burnett Bucharest, Old Spice Romania
BRONZE
Cure Media, Kronans Apotek
GOLD
The Audi Audit – AI Clears the Clutter
PHD Germany GmbH, Audi
SILVER
Kotányi AI Chef - from Conversational Marketing to Innovation and Growth
iPROM d.o.o., Kotanyi Slovenia
SILVER
Universal McCann Turkiye, MediaMarkt Turkiye
GOLD
PHD Germany GmbH, Unilever
SILVER
THE RÜGENWALDER MÜHLE #WURSTPROMOTER
MEDIAPLUS Germany, Rügenwalder Mühle
BRONZE
IRL x IRL: The Interactive R5 Launch
OMD Germany GmbH, Renault
BRONZE
Influencer remixed: The Patchwork Viral
OMD Germany GmbH, Dacia
GOLD
Ice Ice Maybe? With Data, Baby!
PHD Germany, Unilever
GOLD
From Web2App, From Visits to Loyal Value: The AI-Powered Personalised User Journey
Publicis Groupe Turkey, CarrefourSA
SILVER
Future Targeting for Burgenland Tourism
Mediaplus Austria, Burgenland Tourism
SILVER
Ljubljana Airport FLY 2.0 – Reinforcement Learning Powers AI-Driven Travel
iPROM d.o.o., Fraport Slovenia
BRONZE
Kyivstar JSC
BRONZE
Rescheduling Tzoker’ s media strategy to the “New Normal”
TEMPO OMD, OPAP S.A.
GOLD
Ice Ice Maybe? With Data, Baby!
PHD Germany, Unilever
GOLD
Coca-Cola & Unlimitail: Data-Driven Offsite Retail Media that Delivers Real Incremental Sales
Unlimitail, Coca-Cola
SILVER
SPAR Tailormade: Intelligent Advertising Powered by 1st-Party Data & AI
iPROM d.o.o., Spar Slovenia
BRONZE
OMD Germany GmbH, REWE Group
GOLD
Saatchi & Saatchi Poland, Rak’n’Roll Foundation Win your life!
SILVER
MEDIAPLUS Germany, Free2move |Initiative Vermisste Kinder
BRONZE
Rogalski Damaschin, Evryo
Winners were revealed at the MIXX Awards Europe Virtual Ceremony on 27th November, where the industry came together to celebrate outstanding creativity and effectiveness.
