With Interact 2025 just a few weeks away, we’re shining a spotlight on some of the must-attend sessions from this year’s agenda, including one of the hottest topics in digital advertising: Retail Media. From future-facing keynotes to hands-on insights from leading retailers, this year's programme offers a deep dive into the forces shaping the Retail Media landscape across Europe.
Taking place on 20th-21st May 2025 at nHow Brussels in Belgium, Interact is our flagship conference, bringing together leaders from across the digital advertising ecosystem. Under the theme ‘Digital Skylight – Clarity and Purpose for 2025 and Beyond’, this year’s event will explore how our industry can navigate a fast-changing landscape shaped by economic uncertainty, regulatory shifts, and technological advancements.
Find out more about the event here, and discover what to expect on the topic of Retail Media at the event below.
Joining the mainstage morning sessions, Colin Lewis will bring his wealth of knowledge and global perspective on Retail Media to the Interact stage. Colin’s talk is called “Retail Media Reloaded: Its time to talk about creativity, collaboration and effectiveness in Retail Media”
His keynote at Interact will offer an unmissable outlook on the Retail Media landscape in Europe, laying out how brands and retailers can create the next wave of impact in Retail Media.
Colin is from Retail Media Works, a consultancy that advises both brands and retailers on Retail Media strategies. He will be drawing from his direct experience working with brands and retailers around the globe such as Barilla, Fonterra, Optimum Nutrition, Superdrug, Very Group Ocado (UK) , Migros (Turkey), Cencosud (Chile), Terry White Chemmart (Australia) and the Warehouse Group (New Zealand) to address the hottest topics such as creativity, effectiveness, collaboration, and performance.
Colin is a long-standing thought leader in marketing around the world:
Talking about his keynote at the conference, Colin said:
"Retail media isn’t just growing — it’s growing up. And to grow up, Retail Media has to embrace its role in driving results for brands through creativity and effectiveness, at the same time as breaking down silos in both retailers and advertisers to drive collaboration. Drawing from my hands-on experience working with retailers and brands, I’m aiming to show the way forward for the next phase of Retail Media growth in Europe."
In the afternoon, the conversation will continue with a dedicated workshop session titled State of the Nation – Retail Media. This in-depth segment is designed to equip you with a clearer understanding of the forces shaping the space, highlighting everything from growth trajectories to practical opportunities.
Here’s what to expect:
Whether you’re a retailer, brand, agency, or tech provider, this spotlight is your gateway to understanding (and influencing) the future of Retail Media in Europe.
Interact 2025 isn’t just about thought leadership; it’s a place to connect, collaborate, and build the future together. With a packed agenda that includes the release of the AdEx Benchmark Results, deep-dive discussions, and evening networking events, this is one event you’ll want in your calendar.
Access Our Limited Time Offer: First come, first served - use the following code to get your tickets for €782 + VAT - iabeu10
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