When we say Interact is the event to understand the future of digital advertising in Europe, we mean it. This year’s edition will take place on 20th-21st May in Brussels and will bring together the brightest minds, boldest brands, and sharpest strategists from across the continent - all under one roof. From big-picture economic overviews to hands-on AI demos and regulatory deep-dives, Interact 2025 is set to be packed with ideas, innovation, and invaluable networking.
View the agenda here and take a look at what a day at Interact really looks like below.
The day will kick off with a warm welcome and a high-impact opener from our Chief Economist, Daniel Knapp, as he reveals the latest results from the 2024 AdEx Benchmark Report - the definitive guide to digital ad spend across 28 markets. From format-specific insights to macroeconomic trends, it will set the tone for the day: data-led, forward-looking, and rich with opportunity.
Next, we’ll zoom in on the advertiser lens with Alison Keith of Kraft Heinz, who will provide a powerful look at how brands are navigating creativity, targeting, and media investment in a time of rapid transformation. Following that, we’ll hear the publisher perspective with Bernard Marchant, CEO of Group ROSSEL, as he spotlights how premium publishers can thrive through strategic content and monetisation models.
A much-needed coffee break will then give attendees a chance to absorb the insights and spark spontaneous hallway conversations that will continue throughout the day.
Late morning, we’ll bring you a fresh jolt of energy with Dominique Rose Van-Winther, CEO of Final Upgrade AI, taking to the stage with a live demo and crash course in AI multi-tooling. She’ll show you how to stop thinking about AI and start using it.
We’ll then move into a rapid-fire series of thought-leader talks from Colin Lewis (Retail Media Works), Tony Katsur (IAB Tech Lab), a European Commissioner, and Anastasiya Baydachenko (IAB Ukraine) - each sharing unique perspectives on what’s shaping the future of our industry.
The afternoon at Interact is where things get truly dynamic. New for this year, attendees can tailor their experience by choosing between deep-dive workshops or focused masterclasses across two breakout tracks.
Beyond the sessions, Interact truly shines in its ability to bring people together. Whether it is reconnecting with industry peers over coffee, engaging with speakers post-panel, or sharing ideas in our interactive zone, the networking opportunities will be non-stop.
Plus, with a welcome reception taking place on 20th May, and an evening networking event at Rooftop 58 overlooking Brussels to close on 21st May, there will be ample opportunities to form new partnerships and future collaborations with Pan-European leaders.
From impromptu hallway brainstorms to high-energy coffee chats, the buzz of Interact is something you have to feel to understand.
In just one day, Interact will provide you with a 360° view of the digital advertising ecosystem. From policy to privacy, investment to innovation. It’s a place where advertisers, publishers, tech providers, and regulators don’t just talk at each other — they collaborate, co-create, and help shape what’s next.
So if you’re in the business of digital advertising and want to attend, check out our event page here and secure your tickets here today!
Limited Time Offer: First come, first served - use code iabeu10 to get your tickets for €782 + VAT.
