Interactive Advertising Bureau
18 April 2025

AI in Action: Spotlight on the Future of Work & Creativity at Interact 2025

With Interact 2025 fast approaching, we’re shining a spotlight on some of the standout sessions from this year’s agenda. And artificial intelligence (AI) is just one of the great topics that will be taking centre stage.

Taking place on 20th-21st May 2025 at nHow Brussels in Belgium, Interact is our flagship conference, bringing together leaders from across the digital advertising ecosystem. Under the theme ‘Digital Skylight – Clarity and Purpose for 2025 and Beyond’, this year’s event will explore how our industry can navigate a fast-changing landscape shaped by economic uncertainty, regulatory shifts, and technological advancements.

From inspiring keynotes to hands-on workshops and inspiring masterclasses, Interact 2025 promises rich discussions, fresh insights, and actionable takeaways. 

One of the biggest themes on this year’s stage? AI and the Future of Work.

Find out more about the event here, and discover what to expect on AI at the event below.

Meet Dominique Rose Van-Winther

Taking to the stage to discuss all things AI at Interact, we’re excited to be joined by Dominique Rose Van-Winther, Founder of Final Upgrade, an AI-powered consultancy helping businesses unlock long-term competitive advantage through AI strategy, training, and innovation.

With over two decades of experience leading global teams at IPG, McCann, and WPP, Dominique has also spearheaded D-Central, a high-end AI consultancy, and served as the Asia-Pacific lead for The Hoffman Agency.

She currently sits on the board of Synthar AI as a Non-Executive Director and is an early investor and advocate for blockchain technology.

A passionate public speaker and AI strategist, Dominique brings a unique mix of enterprise experience, entrepreneurial drive, and deep technical understanding. 

Her sessions at Interact 2025 promise to equip attendees with not only inspiration but also the tools and frameworks needed to take real action.

Main Stage Morning Inspiration Talk: Thrive or Die for Marketing & Customers of the Future – Are You Ready?

Forget the fluff. On the main stage on the morning of 21st May, this session will cut through the noise to uncover how AI is transforming marketing today.

In this high-energy keynote, you’ll explore:

  • How to break free from the “genius gridlock” holding AI adoption back
  • The latest trends, myths, and opportunities in the AI space
  • Real-world examples of businesses using AI to work smarter and more creatively
  • A live AI multi-tooling demo that shows what the future of work looks like
  • A focused look at what it means when future customers may not even be human

This talk is a must for marketers, innovators, and leaders looking to harness AI’s full potential.

Afternoon Masterclass - AI Multi-Tooling: Jump Starting Your AI Journey

Ready to move ideas to action? This practical masterclass will provide the perfect follow-up to the morning’s inspiration session.

Designed to help teams embed AI in their everyday work, the masterclass will feature:

  • A hands-on AI multi-tooling demo based on real audience challenges
  • A crash course in essential AI frameworks for research, analytics, and content creation
  • Rapid-fire problem-solving using multiple AI tools in tandem
  • Expert insights and best practices for scaling AI across your organisation
  • An open Q&A session to address your specific needs and questions

It’s the ultimate crash course in making AI work for you, regardless of where you are in your journey.

Don’t Miss Interact 2025

Interact 2025 isn’t just about thought leadership; it’s a place to connect, collaborate, and build the future together. With a packed agenda that includes the release of the AdEx Benchmark Results, deep-dive discussions, and evening networking events, this is one event you’ll want in your calendar.

Secure your ticket now and use code EASTERACT10 to get 10% off before 22nd April!

View the Full Agenda

Check out the speaker lineup 

Get Your Tickets

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