Clarity and Purpose for 2025 and Beyond - What to Expect at Interact 2025

Get ready for Interact 2025, our flagship event taking place 20th - 21st May in Brussels, Belgium, where industry leaders and innovators will gather to explore the future of digital advertising. This year’s agenda is packed with thought-provoking discussions, hands-on workshops, and expert-led masterclasses designed to equip you with the insights you need to stay ahead in an evolving landscape.

Here’s a snapshot of some of the exciting things we have planned on the agenda:

Mainstage Morning: Visionary Keynotes

The day will kick off with keynote presentations from leaders both within and outside the industry, offering fresh perspectives on the forces shaping digital advertising. Expect insights from industry experts including:

• Our Chief Economist Daniel Knapp, who will unveil the latest AdEx Benchmark Results on European Digital Advertising investment by market and channel.
• Alison Keith, Global Head of Media Excellence at Kraft Heinz
• Bernard Marchant, CEO of the Belgium Media Group ROSSEL

Keep your eyes peeled for more speakers to be announced very soon…

Afternoon Workstreams: Deep Dives into Key Topics with Round Table Masterclasses & Workshops

The afternoon will see attendees breaking into dedicated workstreams, featuring four in-depth workshops and a series of masterclasses:

Inspiring & Informative Workshops 

• Retail Media - State of the Nation - Hosted by our Industry Development & Insights Director, Marie-Clare Puffet, this session will provide a comprehensive overview of the Retail Media ecosystem in Europe. The session will begin with a market update featuring key stats and developments, followed by a panel discussion with top Retail Media and Commerce experts. Expect insights on growth, advancements, and emerging opportunities in this dynamic space.

• CTV - The Next Generation - Moderated by David Cohen, CEO of IAB, this workshop will explore how Connected TV is evolving to bring greater sophistication to buying and measurement. Attendees will get a firsthand look at cutting-edge advancements and future opportunities in CTV advertising.

• Measurement - Navigating the complexities of measurement remains a top priority for the industry. This workshop will tackle the latest developments, ensuring advertisers, publishers, and tech providers drive impactful results.

• Privacy-Enhancing Technologies (PETs) - Hosted by Google, this workshop will provide an overview of PETs followed by a panel discussion of industry and policy professionals. 

Masterclasses: Expertise on Critical Topics

Complementing the main agenda, Interact 2025 will also feature a series of masterclasses focusing on some of the most pressing topics in digital advertising, including:

• Policy – Understanding the regulatory landscape and its impact on digital advertising with Microsoft.
• Sustainability – Exploring how the industry can drive more sustainable advertising practices with AdNetZero.
• Curation – Unlocking the power of curated inventory for more effective campaigns.
• Addressability – Adapting to privacy-first targeting in a cookieless world.

Join the Conversation

Interact 2025 promises to be an unmissable event for anyone invested in the future of digital advertising. Whether you're looking to gain strategic insights, engage in hands-on learning, or network with industry peers, this is the place to be.

Visit our event page here, stay tuned for more updates, and secure your spot here today!

Want to be part of the agenda? Connect with us to explore partnership opportunities for Interact 2025. Reach out to Helen at mussard@iabeurope.eu to learn how you can get involved!