Interactive Advertising Bureau
24 March 2025

#OMR25: The Festival for the Digital Universe!

The OMR Festival in Hamburg is one of the largest and most important events in the online marketing and digital industry in Europe. 70,000 visitors come to the festival to experience two days full of inspiration and networking opportunities. With over 800 top-class speakers, more than 1,000 exhibitors and 270 practical masterclasses, the festival offers a unique platform for the exchange of knowledge. In addition, there are numerous side events, exclusive guided tours and exciting live concerts that make the event much more than just a specialist conference - a real highlight for anyone who wants to get to know the latest developments in the digital industry.

More than 800 speakers on 5 stages 

From AI and marketing to sport and sustainability: with more than 800 speakers on 5 stages, the variety of talks at the OMR Festival is huge. The festival provides in-depth insights into the key areas that are shaping the digital economy today and tomorrow. Visitors can look forward to a wide range of topics as well as top-class speakers. These include prominent personalities such as Hollywood actor, producer and entrepreneur Ryan Reynolds or basketball player and Hall of Fame athlete Dirk Nowitzki. Industry experts such as Nicholas Turley, Head of Product at ChatGPT, and Sofia Hernandez, Global Head of Business Marketing and Commercial Partnerships at TikTok, will also share their experiences and provide valuable insights. Whether current trends, innovative business models or pioneering technologies - experts, thought leaders and creatives from a wide range of fields come together here to share their knowledge and provide inspiration.

Exciting exhibitors and partners 

Since 2015, OMR Expo has been bringing together more than 1,000 leading companies and innovative start-ups with an expert audience. This is where international tech giants such as Google and SAP meet up-and-coming companies to present their latest technologies, tools and solutions. Visitors can find out about current trends, explore new business opportunities and make valuable contacts. Whether at the Expo, in the Masterclasses, at one of the numerous side events or with media cooperations, such as with IAB Europe - OMR offers countless opportunities for exchange, inspiration and networking with the leading minds in the industry.

Masterclasses and guided tours: practical knowledge

With over 270 masterclasses and 200 guided tours, the OMR Festival offers a unique opportunity to delve deep into the key topics of the digital and marketing industry. In the Masterclasses, leading experts impart valuable knowledge, share best practices and give practical tips. In addition, the Guided Tours provide exclusive insights behind the scenes of the Expo. Industry experts lead small groups through the exhibition halls and present exciting companies, innovative products and pioneering technologies. This not only gives participants valuable first-hand insights, but also the opportunity to talk directly to the most important players in the industry.

Food & Entertainment

With numerous food stands and the Food Stage, the OMR Festival not only offers highlights in terms of content, but also a great culinary variety. From top chefs and food influencers to the latest food trends - there is something for every taste.

In addition, an after-show party and stand parties ensure a great festival atmosphere. In previous years, well-known artists such as Macklemore have performed on stage. Which acts will be performing in 2025 is still a secret - but visitors can look forward to a great time! 

Don't miss it and get your ticket!

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