Sustainability is no longer optional; it’s a business imperative. As the environmental impact of digital advertising becomes clearer, professionals across the ecosystem are looking for ways to reduce carbon emissions and drive meaningful change.
That’s where IAB Europe Training comes in.
With multiple course dates and types available, our Environmental Sustainability in Digital Advertising online training is designed to give you the knowledge, tools, and confidence you and your teams need to take action.
Here are five reasons why you should be a part of it:
1. Get to Grips with the Basics That Drive Real Change
Digital advertising may be intangible, but the infrastructure behind every impression consumes energy and emits carbon. Understanding how your role fits into this complex ecosystem is the first step toward making a difference. This course breaks down the key sources of emissions (from data centres and ad calls to creative delivery), and shows you how even small changes can have a big impact.
2. Learn How to Estimate Emissions Accurately
One of the biggest challenges in the industry is consistent, reliable estimation. This course demystifies key methodologies like the GHG Protocol and Scope 3 emissions, while also introducing the latest tools and estimators designed for media and ad tech. You’ll walk away with a clearer view of how to track and report emissions across your supply chain.
3. Turn Sustainability Goals into Actionable Strategies
It’s one thing to want to be more sustainable, it’s another to know how. You’ll explore real-world strategies to reduce carbon output, from optimising media planning and creative formats to selecting lower-impact partners. The course shows how you can embed sustainability into decision-making without sacrificing performance.
4. Stay Ahead of Industry Standards and Expectations
With increasing pressure from consumers, regulators, and investors, sustainability is quickly becoming a competitive differentiator. This course helps you stay ahead by unpacking the latest industry frameworks, policy developments, and expectations from leading brands and agencies across Europe.
5. Earn Certification and Join a Community of Change-Makers
Upon completion, you'll receive an IAB Europe Certificate of Completion. A recognition of your commitment to building a more climate-conscious advertising ecosystem. You’ll also be joining a growing community of professionals dedicated to sustainable innovation across the digital value chain.
Course Details
From the essentials to in-depth exploration, we’ve got you covered — with shorter intro sessions, extended deep dives, and flexible options for those joining from the U.S. check out what we have to offer below, and sign up today!
Environmental Sustainability in Digital Advertising
📅 Dates: 30th June - 4th July
🕥 Time: 10:30-12:30 CET daily
🌍 Format: Online
🎟️ Limited spots left – register now to secure your place!
Environmental Sustainability in Digital Advertising (U.S. Friendly Time)
📅 Dates: 13th - 17th October
🕥 Time: 16:00 - 18:00 CET daily
🌍 Format: Online
Intro Course on Environmental Sustainability in Digital Advertising
📅 Date: 27th November
🕥 Time: 10:30 - 13:30 CET
🌍 Format: Online
Be Part of the Solution
Whether you're just getting started or want to deepen your sustainability expertise, this course will leave you empowered to make a real impact.
Find out more and register below to help build a more climate-conscious digital advertising industry.
