Retail Media is growing fast, but it can’t keep growing on hype alone. As investment surges and new players enter the space, the need for shared standards, consistent measurement, and true cross-industry collaboration has never been greater.
That’s why we wanted to launch a new kind of event to meet the moment. One designed not as a traditional conference, but as a working Summit, built entirely around the people shaping the future of the space.
Our Retail Media Impact Summit, taking place on 24th September in Amsterdam, is not your typical conference. With no panels or product pitches, the event will centre on collaborative roundtables, focused workshops, and a clear set of industry goals.
Hosted in partnership with VIA, the Summit will bring 150 senior leaders from across the ecosystem together to roll up their sleeves and work on the industry’s next chapter, together.
Here are 5 reasons why you should be one of them:
1. It’s Europe’s First Retail Media Leadership Summit
This is the first event of its kind in Europe. Fully dedicated to Retail Media and curated for senior decision-makers. It’s an exclusive opportunity to connect with leaders from retail, brands, agencies, ad tech, and more, all focused on the same goal: shaping what’s next.
2. It’s Designed to Deliver Real Outcomes
Forget panels and product pitches. This Summit is built around action, from roundtable discussions to live whitepaper drafting sessions. It’s where strategic challenges will be tackled head-on and new industry standards will be co-created in real time.
3. Tackle the Topics That Matter Most
Dive into six key themes driving the future of Retail Media:
These focused sessions are led by key leaders and designed to generate frameworks and guidance that the industry can adopt.
4. Hear from the Experts Building the Future
Get insights from industry trailblazers, including our Chief Economist, Daniel Knapp, and Drew Cashmore, the former leader behind major global Retail Media operations. These keynote moments will frame the big picture and spark deeper discussion.
5. Build Meaningful Connections in an Intimate Setting
With just 150 attendees, the Summit offers a rare chance to connect in-depth with peers. Whether over a working session, coffee break, or evening networking dinner, you’ll build the kinds of partnerships that push your strategy and the industry forward.
Spaces are filling up fast. If you want to be part of building a more connected, more effective, and more scalable Retail Media landscape, this is the room to be in.
Find out more here and register below to secure your place.
Don’t forget, if you’re an IAB Europe member, you have access to discounted tickets.
