Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Lauren WakefieldWritten by CTV experts at Smaato, the latest OTT/CTV Advertising eBook is raising the bar with knowledge-driven decisions. You’ll discover everything in one place: from the high-level definitions to the nitty-gritty tips, you’ll learn the benefits of the format, advantages of Dynamic Ad Insertion (DAI) and programmatic auction types, opportunities to maximise revenue, and more. Plus, there are new sections on RTB targeting, OTT Audio Ads, and how to reach audiences while respecting user privacy.
Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]
