In a world driven by innovation and advancement, it's crucial to stay ahead of the curve. That's why our Retail Media Working Group has taken the lead in defining Retail Media and sharing key expertise in this new comprehensive 101 Guide to Retail Media.
What is Retail Media?
Retail Media is rapidly reshaping the digital advertising landscape, and understanding its intricacies is paramount. This 101 Guide provides an extensive overview, breaking down on-site, off-site, and in-store definitions. These definitions, crafted in collaboration with National IABs across Europe, offer a clear understanding of the various dimensions of Retail Media.
Empowering Success Through Retail Media
Navigating the evolving digital advertising landscape can be challenging, but with this 101 Guide, you'll be equipped with the knowledge to thrive. Designed to empower both buyers and sellers, this guide provides a roadmap to making informed decisions that drive advertising success through Retail Media.
What to Expect:
A huge thank you to all members of our Retail Media Working Group who contributed to the Guide:
Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]