In a continuous effort to enhance transparency and accountability in the digital advertising ecosystem, we are pleased to announce the […]
Alex MacarescuCrowne Plaza had three key business objectives: find and own the ‘business traveller’ audience, raise awareness and drive favourability of the Crowne Plaza brand, and ultimately disrupt the hotel category.
Based on Verizon Media's trusted audience insights, a section of Huffpost’s audience was identified that was the perfect match for Crowne Plaza’s modern ‘business traveller’ audience, overlapping across professional demographics and core interest categories
In a continuous effort to enhance transparency and accountability in the digital advertising ecosystem, we are pleased to announce the […]
Created with research company Verve, Samsung Ads’ latest study looks into key markets in Europe and Asia Pacific to better […]
In collaboration with Google, on Tuesday 29th August we hosted a webinar on the Privacy Sandbox. It focused on […]
