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Crowne Plaza had three key business objectives: find and own the ‘business traveller’ audience, raise awareness and drive favourability of the Crowne Plaza brand, and ultimately disrupt the hotel category.

Based on Verizon Media’s trusted audience insights, a section of Huffpost’s audience was identified that was the perfect match for Crowne Plaza’s modern ‘business traveller’ audience, overlapping across professional demographics and core interest categories

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