Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Helen MussardIAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2.0. Over the last year, vendors and CMPs have been working hard to update their tech stacks, to ensure they comply with the new technical specifications, protocols and policy documents by 15th August 2020, the switchover date for TCF v2.0.
TCF v2.0 Real-life CMP Implementations
Following on from May's TCF v2.0 In Practice (Part 1) webinar, this webinar is dedicated to publishers looking to successfully switch over to TCF v2.0 in the coming months. TCF v2.0 Validated CMPs Ogury, Didmoni and LiveRamp use real-life examples of TCF v2.0 implementations to show publishers how they can bring GDPR compliance in the digital advertising industry to the next level. The webinar was followed by an audience Q&A to help answer any technical and policy questions publishers may still have about TCF v2.0.
Watch the recording here.
Speakers
Agenda
Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]
