Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Helen MussardOn the 12th November, 2020, IAB Europe hosted a webinar with IAB Tech Lab.
The webinar was hosted live and this is a recording of the session. Watch here.
Webinar synopsis: The sunset of third-party cookies and Privacy Sandbox have been dominating discussions since the start of the year, but the conversation around user identity has so far focused on web environments. Apple’s announcement of requiring consumer opt-in to allow use of the IDFA (Identifier for Advertising) has expanded the conversation into the app ecosystem. This implies even broader changes to consumer privacy controls, addressability, and digital advertising infrastructure.
Moderated by Oliver von Wersch, Representing IAB Tech Lab in Europe, a panel of experts discuss what losing the IDFA could mean, what data-driven advertising might look like in the near future, and how SKAdNetwork can support basic attribution for app developers. They also cover other technologies and standards – Data Label, Content Taxonomy, Transparency & Consent Framework, and Project Rearc – that companies can adopt or get involved in today.
Agenda
Panellists
Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]
