Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
Georgia CookIt’s easy to assume there’s an inherent conflict between privacy and ad performance. But when Google commissioned Ipsos to interview more than 7,000 people across Europe about their data concerns, that’s not what we found. Discover the three principles brands should adopt to help ensure their marketing is both privacy-safe and effective.
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Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]
The Federal Association of the Digital Economy (BVDW) e. V. has updated its market overview of PUR/“Pay or Consent” models. […]
