We have compiled some of the key stats on the state of social advertising spend in Europe from our annual 2019 AdEx Benchmark Report. The interactive version is below and you can download a PDF version here.
Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]