Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Georgia CookOn 25th November, IAB Europe hosted an Introduction to In-Gaming webinar.
The webinar was hosted live and you can watch the recording here.
Following on from the publication of IAB Europe’s Guide to In-Gaming, we hosted the webinar to further explore the key opportunities, challenges, and innovations in this nuanced advertising space. We heard from digital advertising experts on how In-Gaming is developing and how brands can take advantage of this emerging channel.
Ryan Martin, Programme Manager CBM, TikTok EU and Chair of IAB Europe's Brand Advertising Committee hosted the session, and was joined by the following panelists:
Watch the session recording here.
Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]
