Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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August 24, 2023

[Watch on Demand] TCF 2.2 Webinar - User Interface (UI) Demos and Best Practices

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July 27, 2023

ID5 The Value of Universal IDs for Publishers: A Prebid Analytics Deep Dive Report

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July 27, 2023

Verve Group’s Study on Contextual Targeting with TPA

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July 27, 2023

IAB Europe's Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry

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July 25, 2023

IAB Europe’s The Evolution of Digital Audio Advertising in Europe Report 2023 in Partnership with GroupM Nexus

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July 13, 2023

IAB Europe AdEx Benchmark 2022 Report

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July 13, 2023

IAB Guidelines & Technical Standards For Digital Advertising Formats

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July 13, 2023

Teads x Lumen Whitepaper - Unveiling the Connection: Attention & Outcomes

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July 6, 2023

Rakuten Advertising - How Ad Experience Can Transform Your CTV Strategy

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July 6, 2023

Alliance Digitale Release New Eco-Friendly Programmatic Media Buying Guide

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July 5, 2023

IAB Europe Audio Advertising One Sheet

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July 4, 2023

[Case Study] ID5 Enables Telefónica to Optimise Identity Strategy and Reduce CPA by 54%

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