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MIXX Awards Europe 2020 Winning Case Studies

MIXX Awards Europe is IAB Europe’s annual digital advertising creativity competition that recognises and celebrates the best digital advertising campaigns from across Europe. The winners are the best of the best from across the region and here we share the case studies of the winning entries to showcase the latest innovations in campaign creativity and effectiveness. Each case study includes details of the campaign objectives, strategy, creative approach, media and execution plan and results.

Campaign: €200,000 additional monthly revenue through personalisation
Brand / advertiser: Plein.nl
Media Agency: Fingerspitz
Creative Agency: Fingerspitz
Awards:
• Campaign Effectiveness – Gold

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Campaign: A-Class Sedan Celebrations
Brand / advertiser: Mercedes-Benz Turkey
Media Agency: OMD Turkey
Creative Agency: Publicis Emil Turkey
Awards:
• Campaign Effectiveness – Silver

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Campaign: air dropping fries
Brand / advertiser: Skapto
Media Agency: proof.
Creative Agency: proof.
Awards:
• Product Innovation – Bronze

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Campaign: An unexpected return to the studio
Brand / advertiser: Old Spice / Procter & Gamble
Media Agency: MediaCom Warsaw
Creative Agency: Fantasy Expo
Awards:
• Games & e-Sports – Silver
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Campaign: Building Memories
Brand / advertiser: LEGO
Media Agency: Socialab
Creative Agency: Socialab
Awards:
• Brand Advertising Campaign – Bronze

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Campaign: Citi Simplicity Card – YouTube Director’s Mix
Brand / advertiser: Citi Handlowy
Media Agency: Sales&More
Creative Agency: Feno, DDH
Awards:
• Video Advertising – Silver

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Campaign: Coke Energy – This Energy is For You
Brand / advertiser: The Coca-Cola Company
Media Agency: Carat Media
Creative Agency: McCann Istanbul
Awards:
• Campaign Effectiveness – Bronze
• Integrated Advertising – Silver

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Campaign: Come Back to Bulgaria
Brand / advertiser: Telus International Europe
Media Agency: proof.
Creative Agency: proof.
Awards:
• Direct Response / Lead Generation – Gold

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Campaign: Dove#ShowUs Russia
Brand / advertiser: Dove / Unilever
Media Agency: Initiative Russia
Creative Agency: Possible
Awards:
• Integrated Advertising – Silver

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Campaign: Eti Puf Music Academy
Brand / advertiser: Eti Puf
Creative Agency: milklab
Media Agency: MG Media
Awards:
• MIXX Awards Europe 2020 Grand Prix
• Campaign Effectiveness – Bronze
• VR / AR – Gold
• Games & e-Sports – Gold

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Campaign: Exclusive Club for Night Owls
Brand / advertiser: Turkcell
Media Agency: Hype
Creative Agency: Hype
Awards:
• Direct Response / Lead Generation – Bronze

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Campaign: FANTA – Music Is Ours
Brand / advertiser: FANTA / The Coca-Cola Company
Media Agency: Carat Media Turkey
Creative Agency: VMLY&R
Awards:
• Social Media – Bronze

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Campaign: FIX HELLAS – GAZZETTA FOOD BALL
Brand / advertiser: FIX – Olympic Brewery
Media Agency: UM
Creative Agency: Liquid Media
Awards:
• Branded Content – Bronze

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Campaign: Foundation Portraits
Brand / advertiser: Avon
Media Agency: proof.
Creative Agency: proof.
Awards:
• Influencer Marketing – Bronze

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Campaign: Generation Z chooses Rexona
Brand / advertiser: Rexona / Unilever
Media Agency: Initiative Russia
Creative Agency: 12 Digital
Awards:
• Influencer Marketing – Bronze

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Campaign: Hey Mercedes! A-Class Sedan
Brand / advertiser: Mercedes-Benz Turkey
Media Agency: OMD Turkey
Creative Agency: Teads, Publicis Emil Turkey
Awards:
• Video Advertising – Silver

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Campaign: Lay’s 4 Seasons
Brand / advertiser: PepsiCo
Media Agency: OMD
Creative Agency: Titrifikir
Awards:
• Digital OOH Advertising – Bronze

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Campaign: Mobile Proximity Marketing for BP
Brand / advertiser: BP
Media Agency: Mindshare Poland
Creative Agency: BP
Awards:
• Effective Use of Data – Silver

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Campaign: #nudoarluni
Brand / advertiser: 5 to go
Media Agency: The Onion Media
Creative Agency: The Onion Media
Awards:
• Brand Advertising Campaign – Bronze
• Social Media – Bronze
• Offline Digitisation – Gold

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Campaign: OLX for International Women’s Day
Brand / advertiser: OLX Poland
Media Agency: 180heartbeats + JUNG v MATT
Creative Agency: 180heartbeats + JUNG v MATT
Awards:
• Branded Content – Bronze
• Non-Profit / Corporate Social Responsibility – Bronze

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Campaign: sahibinden.com – secondhand
Brand / advertiser: sahibinden.com
Media Agency: Sem & Kozmonot
Creative Agency: Rafineri
Awards:
• Video Advertising – Gold
Watch the campaign  video
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Campaign: Search and beyond. Profitable growth of the market leader.
Brand / advertiser: Vola.ro
Media Agency: Adequate
Creative Agency: Screen Native
Awards:
• Search Advertising – Bronze

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Campaign: TASTE OF DODONI
Brand / advertiser: Dodoni S.A.
Media Agency: Universal Media
Creative Agency: McCann Athens
Awards:
• Integrated Advertising – Bronze

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Campaign: The Generation T
Brand / advertiser: Akbank
Media Agency: Hype
Creative Agency: Hype
Awards:
• Games & E-Sports – Bronze

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Campaign: The Great Google Shopping Hack
Brand / advertiser: Yalı Spor
Media Agency: Neodigital
Creative Agency: Neodigital
Awards:
• Effective Use of Data – Bronze
• Search Advertising – Bronze

Watch the campaign video
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