Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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October 1, 2020

The Programmatic Advertising Spend Report 2019

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September 9, 2020

IAB Europe Guide To Supply Path Optimisation (SPO)

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September 9, 2020

Supply Path Optimisation (SPO) 101 - Factsheet

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April 28, 2020

IAB Europe Virtual Programmatic Day April 2020 - Event Recording

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March 26, 2020

IAB Europe Supply Chain Transparency Guide

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March 19, 2020

Virtual Programmatic Day H2 2019 - panel recordings

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February 20, 2020

Virtual Programmatic Day Panel: How to Rebuild Trust in Advertising Through Transparency

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February 20, 2020

Virtual Programmatic Day Panel: The state of the European Programmatic Advertising Market

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February 20, 2020

Virtual Programmatic Day Panel: The Evolution of Connected TV in Europe

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February 20, 2020

Virtual Programmatic Day Panel: Programmatic Advertising in a Post Cookie Era

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February 20, 2020

Virtual Programmatic Day Panel: Making Programmatic work for Publishers

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February 20, 2020

Virtual Programmatic Day Panel: Demystifying Attribution in Programmatic Advertising

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