Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Marie-Clare PuffettEurope’s biggest virtual programmatic event took place on Tuesday 19th November. The Virtual Programmatic Day (VPD) brought together industry experts and thought-leaders from IAB Europe’s member companies.
The post-cookie era is top of mind for many in our industry and how it will impact programmatic trading. The panel explored what impact has been seen so far and solutions that currently exist. They also discussed the challenges and opportunities that lie ahead including alternative technology solutions and the importance of creativity.
Watch the panel here.
Panelists
Moderator: Catherine Lofthouse, Programmatic Director, Essence Global
Matt Bennathan, Senior Director, Channel Partnerships, International, Oracle Data Cloud
Lisa Kalyuzhny, Senior Director, Advertiser Solutions, PubMatic
Sara Vincent, Senior Director, Strategic Partner Development, Index Exchange
Toccara Baker, Senior Product Marketing Manager EMEA, Adobe
Tej Rekhi, VP Group Development EMEA, Publicis Media
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