Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Marie-Clare PuffettEurope’s biggest virtual programmatic event took place on Tuesday 19th November. The Virtual Programmatic Day (VPD) brought together industry experts and thought-leaders from IAB Europe’s member companies.
It is no secret that the digital and TV advertising worlds are colliding, driven largely by changes in media consumption habits. The panel explored how this is evolving across Europe and the key opportunities and challenges it presents to advertisers and media owners. Is it a dream come true for advertisers, all the advantages of linear TV but now with targeting and measurement? Or is it more complex than that? Find out in this panel recording.
Watch the panel here.
Panelists
Moderator: David Goddard, VP Global Programmatic Strategy, BBC Global News
Martin O’Boyle, Managing Director, Partnerships PMX, Publicis Media
Tanzil Bukhari, Managing Director EMEA, Double Verify
Tom Fryett, Head of Programmatic Development, OMG EMEA
Glenn Perera, Director, Product Strategy, EMEA, Integral Ad Science
Sophie Knight, Director, Platform Services, SpotX
Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]
