Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Marie-Clare PuffettEurope’s biggest virtual programmatic event took place on Tuesday 19th November. The Virtual Programmatic Day (VPD) brought together industry experts and thought-leaders from IAB Europe’s member companies.
The panel explored the results of IAB Europe’s industry benchmark studies Attitudes to Programmatic Advertising and Programmatic Ad Spend which was presented by IAB Europe’s Chief Economist, Daniel Knapp.
Watch the panel here.
Panelists
Moderator: Simon Halstead, Senior Director Exchanges and Supply, Verizon Media
Daniel Knapp, Chief Economist, IAB Europe
James Brown, Managing Director, EMEA, Rubicon Project
Andrew Buckman, CEO, Sublime
Simon Baker, Head of Programmatic EMEA, Bloomberg Media Group
Faye Liddle-Moore, Commercial Director Northern Europe, Outbrain
Daniel Knapp, Chief Economist, IAB Europe
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